WhatsApp

Engaging interaction and long-term engagement with WhatsApp in an everyday life context: exploratory study

“…Previous studies have come to the conclusion that PEOU has a positive influence on the intention of use of MIMs (Jiang and Deng, 2011). The results obtained in the sample from Madrid confirm the very high rating of MIMs regarding this attribute in the literature, WhatsApp included (Yoon et al , 2015; Dhir et al , 2020; Fernández Robin et al , 2017), with it being a key factor in the adoption of this application by older people.…”

“…MIMs in China have been generally considered quite useful (Wang et al , 2012). Despite the fact that LINE is once again the application with the lowest level regarding this attribute (Dhir et al , 2020), in a previous study WhatsApp obtained again a very high rating in functioning expectation (Fernández Robin et al , 2017), with our sample supporting the perception of WhatsApp as a very useful tool used in the management and solving of simple daily life tasks in both the professional and private fields.…”

“…MIM applications are generally perceived as quite fun in China (Wang et al , 2012) and in Korea (Yoon et al , 2015). When discussing specific MIM applications, LINE was considered moderately fun (Dhir et al , 2020), WeChat was rated by the users as moderately to quite fun (Zong et al , 2019), and WhatsApp, in a previous study, was perceived as quite fun (Fernández Robin et al , 2017). According to our sample, WhatsApp is moderate to high fun, so the results obtained match the ones from previous studies.…”

Informational features of WhatsApp in everyday life in Madrid: An exploratory study

“…From this perspective, previous studies on MIMs point out that the main motivations and consequent gratifications for the use of these applications are entertainment, above socialising and information, whether it be WeChat [55] or WhatsApp [60], although at times this predominant use is limited to young people and not applied to adults [38]. Regarding WeChat, the analysis of psychological motivations reveals that entertainment is the most influential factor, followed by sociality and information [55].…”

“…These results are consistent with the results obtained for WhatsApp based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), that incorporates, among others, variables like hedonic motivation, subjective norm (related to socialising) and performance expectancy (the extent to which using a technology benefits consumer, obtaining information, for example). The study concludes that the most influencing variable in the use of WhatsApp is hedonic motivation, which indicates that people use WhatsApp motivated mainly by pleasure, entertainment and fun [60].…”