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Chile is one of the countries with higher GPB in Latin America and important sources of incomes and employment comes from tourism. Hotels are adopting sustainable practices but it is unknown whether customers value this. This research looks to measure consumer attitude, perception and preference for hotels based on their sustainable practices. A survey was applied to 208 guests at Chilean hotels. Correspondence and exploratory factor analysis was carried. Lack of knowledge about "Sustainability", but Willingness to pay extra for Sustainable Hotels, indicate a higher level of commitment and care for environment. Three clusters were obtained: 'non-Committed', 'Influenced' and 'Committed'.

The Technology Acceptance Model (TAM) has shown in the USA that the Perceived Usefulness (PU) and the Perceived ease-of-use (PEU) determine the intention to use (IU) a specific technology or information system. In this research, the TAM model is validated in Chile, considering the cultural factors of this country, through an application of the model to university students. The results show that the TAM model works in Chile, regardless of the studied technology or the cultural aspects of the country. Finally, new questions arise related to this topic such as the influence of the intensity of use, familiarity with the technology and the individual's reference group for the technologies aimed to encourage communication among people.

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Higher education has a deep impact on the diversity and success of entrepreneurs. It is clear that educated entrepreneurs have an advantage over other entrepreneurs given their specialized knowledge. However, the effect of higher education on entrepreneurial intention has been less studied. Does higher education or the subject imparted affect the intention to start a business? This article proposes a model that adds two exogenous variables to the Theory of Planned Behavior. The first variable is formal education in entrepreneurship represented by Subject and Entrepreneurship, and the second one is the entrepreneur environment, represented by University and Entrepreneurship. The model analyzes both variables and their impact on Attitude and Perceived Control. Data for this quantitative study is collected from an online semi-structured questionnaire by 583 university students during October and November 2014. The reliability of the scales was assessed using Cronbach Alpha, while the model was tested using structural equations. Our results confirm that university’s entrepreneurial environment, as well as the subjects studied, do have an effect on entrepreneurial intention through attitude. Additionally, the influence of both variables through the Perceived Control was not significant. Consequently, higher education must go beyond theory and focus on fostering an environment that encourages and raises awareness of entrepreneurship.