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Overtourism spoils the good economic and social results produced by the tourism sector, causing reductions in the quality of service of the tourist destination and rejection by the local population. Previous literature has suggested that social networks and new electronic channels could be accelerators of the process of overcrowding destinations; however, this link has not been established. For this reason, in this exploratory study, the influence of social networks on overtourism is analysed using Barcelona as a base, as Barcelona is a massively popular destination in the country that is second in the world in reception of tourists to Spain. This study is also focused on Chinese tourism, which brings large numbers of tourists and presents great economic potential. Two types of study have been used: big data techniques applied to social media with sentimental analysis, and analysis of travel packages offered in China to travel to Spain. Relevant results are obtained to understand the influence of social networks on the travel behaviour of tourists, possible contributions to overtourism, and recommendations for the management of tourism.

Abstract:The recent global increase in the competitiveness of tourism has made the implementation of eco-innovations a differentiating element among both the destinations and companies in the sector, with quality management and contribution to sustainable development being increasingly valued. However, the eco-innovations that have been developed and implemented in tourist industries have rarely been studied. In this study, the eco-innovations that have been developed and implemented by 57 tourism businesses worldwide are analysed. The identified eco-innovations are classified by using different qualitative methodologies. The obtained results shed light on the limited development of eco-innovations in the tourism industry and the industry focuses mainly on product eco-innovations. Several examples by the tourist sub-industry and types of eco-innovation are analysed. Furthermore, this study provides practical information about measures that both businesses and governmental organisations can adopt to promote eco-innovation in the sector.