When business networks “kill” social networks: A case study in Bangladesh

Jackson, Laurel R; Young, Louise

doi:10.1016/j.indmarman.2016.05.022

Cited by 21 publications

(18 citation statements)

References 64 publications

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“…The core premise of this emergent research stream is that social capital can be a crucial relational resource to face, adapt to, and survive adverse change, especially for resource-dependent livelihoods (Adger, 2003). Both strong and weak ties as ingredients of social capital are necessary for resilience, as strong ties provide unique capabilities and social cohesion (i.e., a strong sense of belonging and deep connectedness infusing the network) and weak ties provide access to novel ideas and a diverse set of resources (Jackson & Young, 2016). Social capital is an external resource that does not necessarily incur proportional costs with increased use (Borgatti & Halgin, 2011), as its maintenance is not directly dependent on its scale.…”

Section: Social Capitalmentioning

confidence: 99%

“…Marketing and SCM also serve primary domains and tools for accruing and leveraging social capital (Batt, 2008;Geng et al, 2017;Xiong & Bharadwaj, 2011). Managers working in marketing and SCM functions establish and manage interorganizational ties and turn them into social capital (Batt, 2008;Jackson & Young, 2016;Stolze et al, 2015). Therefore, marketing-SCM interface and the interplay between the two functions is essential to understand the role of social capital in achieving SCR.…”

Section: Marketing-scm Interfacementioning

confidence: 99%

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Does social capital matter for supply chain resilience? The role of absorptive capacity and marketing-supply chain management alignment

Gölgeci

Kuivalainen

2020

Industrial Marketing Management

305

302

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Marketing in an increasingly tumultuous marketplace requires resilience-the ability to withstand, adapt, and flourish despite turmoil and adverse change-that extends beyond firm boundaries. Although external resources are arguably essential to achieve resilience, little is known how and when firms' social capital derived from interorganizational relationships can lead to supply chain resilience. Therefore, we investigate the role of absorptive capacity and marketing-supply chain management alignment in realizing the potential impact of social capital on supply chain resilience. Using data obtained from dual respondents from 265 Turkish firms, we test the mediating role of absorptive capacity and the moderating role of marketing-supply chain management alignment. Our findings indicate absorptive capacity mediates the relationship between social capital and supply chain resilience, and the links between social capital and absorptive capacity and social capital and supply chain resilience are stronger when marketingsupply chain management alignment is high. We also find that supply chain resilience is positively associated with organizational performance, empirically supporting the proposed value of supply chain resilience for firm strategy. Accordingly, our paper highlights that both absorptive capacity and marketing-supply chain management alignment are necessary to realize the actual value of social capital for supply chain resilience and ensuing performance.

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Section: Social Capitalmentioning

confidence: 99%

Section: Marketing-scm Interfacementioning

confidence: 99%

Does social capital matter for supply chain resilience? The role of absorptive capacity and marketing-supply chain management alignment

Gölgeci

Kuivalainen

2020

Industrial Marketing Management

305

302

View full text Add to dashboard Cite

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“…A more extensive approach is needed in assessing social impact that goes beyond economic metrics and includes capabilities and social wellbeing such as freedom and empowerment (Ansari et al 2012). For example, Jackson and Young (2016) find that the explosion of microfinance markets in Bangladesh led to a breakdown of traditional social networks, and increased pressure and shame among indebted families, who suffered from heavy-handed lenders. Likewise, Hall et al (2012) document how the growth of the tourism industry in Brazil was followed by exacerbated inequalities and social exclusion.…”

Section: Analyzing Aggregate Social Valuementioning

confidence: 99%

Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda

et al. 2021

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A growing body of research looks into business-led efforts to create social value by improving the socio-economic well-being of Base of the Pyramid (BoP) communities. Research shows that businesses that pursue these strategies—or BoP businesses—face distinct sets of challenges that require unique capabilities. There is, however, limited effort to synthesize current evidence on the mechanisms through which these businesses create social value. We systematically review the literature on BoP businesses, covering 110 studies published in business and management journals. We start by using bibliographic analysis to map the broad contours of the literature in terms of its common theoretical and empirical approaches, intellectual core, and evolution in time. We subsequently conduct a qualitative content analysis on the identified articles to synthesize their main findings. The analysis leads to a conceptual framework that explicates the antecedents, constraints, capabilities, and contingencies that drive social value creation. In addition to providing a rich and systematically organized account of the evidence, our analysis provides a critical reflection on the ethical dilemmas of social value creation efforts for the BoP, and outlines promising avenues for future research.

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“…peer pressure, imitation and assimilation) unfolding on social networks are contingent upon the structural configuration of those networks (Ebbes et al , 2016). Currently, the main research areas of social networks in marketing research include brand expansion (Klostermann et al , 2018; Sismeiro and Mahmood, 2018), word-of-Mouth (Ajorlou et al , 2016; Aghakhani et al , 2018), the effects of social networks to individuals and organizations (Krishen et al , 2016; Sismeiro and Mahmood, 2018; Jackson and Young, 2016; Gupta et al , 2018; Ebbes et al , 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

“…The social tie takes a moderating role in the process of effective marketing communication via social networking sites (Shen et al , 2016). These social networks and the functions they form reciprocal ties of influence between the business networks of connected firms, as well as the other economic organizations surrounding them (Jackson and Young, 2016). In a similar vein, there is developing enthusiasm among marketing researchers in conducting empirical research related to social networks to investigate how different network characteristics impact the behavior of participants on social networks (Ebbes et al , 2016).…”

Section: Literature Reviewmentioning

confidence: 99%

Comparison between social media and social networks in marketing research: a bibliometric view

Hong

Huang

Wang

2021

NBRI

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Purpose This paper aims to systematically find the main research differences and similarities between social media and social networks in marketing research using the bibliometric perspective and provides suggestions for firms to improve their marketing strategies effectively. Design/methodology/approach The methods of co-word analysis and network analysis have been used to analyze the two research fields of social media and social networks. Specifically, this study selects 2,424 articles from 27 marketing academic journals present in the database Web of Science, ranging from January 1, 1996 to August 8, 2020. Findings The results show that social networks and social media are both research hotspots within the discipline of marketing research. The different intimacy nodes of social networks are more complex than social media. Additionally, the research scope of social networks is broader than social media in marketing research as shown by the keyword co-occurrence analysis. The overlap between social media and social networks in marketing research is reflected in the strong focus on their mixed mutual effects. Originality/value This paper explores the differences and similarities between social networks and social media in marketing research from the bibliometric perspective and provides a developing trend of their research hotspots in social media and social networks marketing research by keyword co-occurrence analysis and cluster analysis. Additionally, this paper provides some suggestions for firms looking to improve the efficiency of their marketing strategies from social and economic perspectives.

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When business networks “kill” social networks: A case study in Bangladesh

Cited by 21 publications

References 64 publications

Does social capital matter for supply chain resilience? The role of absorptive capacity and marketing-supply chain management alignment

Does social capital matter for supply chain resilience? The role of absorptive capacity and marketing-supply chain management alignment

Creating Social Value for the ‘Base of the Pyramid’: An Integrative Review and Research Agenda

Comparison between social media and social networks in marketing research: a bibliometric view

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