The aim of the PhD thesis is to evaluate the value propositions, motivations and opportunities of private sector electrification in Base of the Pyramid (BoP) marketplaces in India. The lack of access to modern forms of energy, known as energy poverty, can severely limit economic development. Globally, 1.2 billion people lack access to electricity, with 240 million of those residing in India. To highlight this issue, universal energy access has been explicitly included in the UN's Sustainable Development Goals. Many millions more experience unreliable electricity supply with lengthy outages each day, even though they may be officially considered to have electricity access.The private sector has had an increasing role in both global development and in electricity distribution. In response to market opportunities and driven by a strong sense of social propositions included a cultivation of the dynamic effects of energy, consistent with interactive business models and strategic corporate approaches. These firms exhibited stronger concerns about future grid connectivity, and sought to embed their off-grid technologies as a risk mitigation strategy.Critical insights that emerge from this work include the following: Creation of productive ecosystems around electricity access is important to produce dynamic effects that can translate to Shared Value, sustaining firm competitiveness and alleviating poverty. Electrification of the BoP is a high risk and highly uncertain market proposition that requires a strong social mission from firms to operate and attract investment. Despite the espousal of BoP opportunities, the majority of India's large corporations do not engage in this market, and very few show evidence of a strategic approach.