When income matters: Customers evaluation of shopping malls’ hedonic and utilitarian orientations

Fashion Shopping in Multichannel Retail: The Role of Technology in Enhancing the Customer Experience

“…This scale has been widely used by academics to study shopping behaviors [1,32,33] and consists of 15 items, 11 for hedonic shopping value and 4 for utilitarian shopping value. Participants were instructed to indicate their degree of agreement with these items using a five-point Likert scale ranging from 1 (totally agree) to 5 (totally disagree).…”

“…Construct validity of the Personal Shopping Value scale was confirmed with the use of exploratory factor analysis, applying principal component analysis with varimax rotation to determine how observed variables were linked to their underlying factors in the multi-item scale applied for both channels [1].…”

“…The specific objectives of the research are (1) to establish the characteristics of the multichannel shopping experience in fashion retailing and (2) to determine whether the level of online shopping familiarity shapes the multichannel fashion experience and influences consumers' motivations to buy in different channels.…”

Effects of Utilitarian and Hedonic Shopping Value and Consumer Satisfaction on Consumer Behavioral Intentions

“…We use goods as symbols of status (hedonic) and simultaneously as instruments (utilitarian) to achieve some end-in-view. " Consumers' shopping values are affected by several factors such as rationality level (Carpenter et al, 2005;Ariely and Carmon, 1997), mood (Donovan et al, 1994;Rook and Gardner, 1993), feelings (Spangenberg et al, 1997), shopping habits (Bellenger et al, 1978), gender (Underhill, 2004;Jackson et al, 2011), age (Schiffman and Sherman, 1991), income (Allard et al, 2009), social and cultural surroundings (Hugstad, 1987;Griffin et al, 2000;Bacock, 2005;Jones et al, 2010). Thus, the objectives of this study were (1) to examine consumers' shopping values regarding apparel shopping experiences by using the concepts of utilitarian and hedonic value; (2) to investigate the impact of each shopping value on consumer satisfaction; and (3) to identify the impact of each shopping value on consumer behavioural intentions such as 'recommend to store' , and 'come back to store".…”

Shopping behaviour and attribute evaluation of expatriates - a cross-cultural study

“…The relation between items such as shopping behaviour, shopping value, quality perception and emotions on the one hand and the shopping environment (Babin & Attaway, 2000;Stoel et al, 2002;Allard et al, 2009;Jackson et al, 2011;Masicotte et al, 2011) as well as retail atmospherics (Turley & Milliman, 2000;Michon et al, 2005;Chebat & Morrin, 2007) on the other hand only recently received more attention. However, the relation between culture and the shopping environment has remained largely under-analysed.…”