“…The industry continues to restructure by seeking strategic alliances and cooperative agreements (Hirata, ; Milne, , ; Moss, ). Other factors impacting the industry include consumer demand, weakened globalization, and operational challenges (Ducruet, ; Ducruet et al, ; Ducruet, Cuyala, & El Hosni, ; Ducruet, Itoh, & Merk, ; Ducruet & Wang, ; Suarez‐Aleman, Sarriera, Serebrisky, & Trujillo, ).…”