“…The numbers were chosen to neither appear very low nor very high to keep the participants focused on the content flags. Our methodology follows other recent studies (Borah and Xiao 2018 ; Wasike 2017 ; Lim and Lee-Won 2017 ; Oeldorf-Hirsch et al 2020 ; Scott et al 2020 ; Solnick et al 2020 ) that test the effects of static representations of Twitter and Facebook posts. Fig.…”
The COVID-19 infodemic is driven partially by Twitter bots. Flagging bot accounts and the misinformation they share could provide one strategy for preventing the spread of false information online. This article reports on an experiment (
N
= 299) conducted with participants in the USA to see whether flagging tweets as coming from bot accounts and as containing misinformation can lower participants’ self-reported engagement and attitudes about the tweets. This experiment also showed participants tweets that aligned with their previously held beliefs to determine how flags affect their overall opinions. Results showed that flagging tweets lowered participants’ attitudes about them, though this effect was less pronounced in participants who frequently used social media or consumed more news, especially from Facebook or Fox News. Some participants also changed their opinions after seeing the flagged tweets. The results suggest that social media companies can flag suspicious or inaccurate content as a way to fight misinformation. Flagging could be built into future automated fact-checking systems and other misinformation abatement strategies of the social network analysis and mining community.
“…The numbers were chosen to neither appear very low nor very high to keep the participants focused on the content flags. Our methodology follows other recent studies (Borah and Xiao 2018 ; Wasike 2017 ; Lim and Lee-Won 2017 ; Oeldorf-Hirsch et al 2020 ; Scott et al 2020 ; Solnick et al 2020 ) that test the effects of static representations of Twitter and Facebook posts. Fig.…”
The COVID-19 infodemic is driven partially by Twitter bots. Flagging bot accounts and the misinformation they share could provide one strategy for preventing the spread of false information online. This article reports on an experiment (
N
= 299) conducted with participants in the USA to see whether flagging tweets as coming from bot accounts and as containing misinformation can lower participants’ self-reported engagement and attitudes about the tweets. This experiment also showed participants tweets that aligned with their previously held beliefs to determine how flags affect their overall opinions. Results showed that flagging tweets lowered participants’ attitudes about them, though this effect was less pronounced in participants who frequently used social media or consumed more news, especially from Facebook or Fox News. Some participants also changed their opinions after seeing the flagged tweets. The results suggest that social media companies can flag suspicious or inaccurate content as a way to fight misinformation. Flagging could be built into future automated fact-checking systems and other misinformation abatement strategies of the social network analysis and mining community.
“…Scholars note that social media also provide people with limited technical knowledge the opportunity of being involved as consumers or even producers of content and as such it has great potential for social and cultural transformation (Panagiotopoulos 2012). While the academic literature on the use of social media is particularly focused on its use in the marketplace, there is a burgeoning interest in the use of social media by non-profits to communicate and build relationships with their publics (Campbell et al 2014;Lim and Lee-Won 2017), and for activism (Dekker and Engbersen 2012;Panagiotopoulos 2012).…”
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“…También señala la autoría como un aspecto relevante, especialmente en los blogs. El contenido compartido y el formato en el que se comparte también influye en el nivel de interacción (Lim & Lee-Won, 2016;Watkins, 2017). Por otra parte, establecer una estrategia de contenidos para cada red social tiene un impacto positivo en el engagement conseguido, como señalan estudios anteriores (Aced & Lalueza Bosch, 2016).…”
Este artículo analiza el nivel dialógico y la actividad de las grandes empresas en social media con el objetivo de identificar buenas prácticas que permitan a los profesionales de las relaciones públicas usar los medios sociales de forma estratégica.Con este fin, se han analizado la presencia, el contenido y la interactividad de las empresas del Ibex 35 y de una selección de 20 empresas del Fortune 500 con sus públicos externos (principalmente clientes) en Facebook, Twitter y blogs. En total, se han analizado 8.340 entradas de Facebook, 2.243 tuits y 177 posts de blog. Se ha creado una herramienta ad hoc para hacer este análisis. Para la creación de dicha herramienta se ha realizado un análisis crítico del discurso, una observación no participante y entrevistas a expertos en social media y relaciones públicas. En línea con investigaciones anteriores, este estudio muestra las empresas del Ibex 35 y del Fortune 500 aún no están aprovechando al máximo las oportunidades de interacción que ofrecen los medios sociales. El nivel dialógico del uso de los medios sociales es más alto en las compañías del Ibex 35 que en las del Fortune 500. El 27% de las empresas Ibex 35 y el 20% de las compañías del Fortune 500 tienen un nivel alto o muy alto de comunicación dialógica en las redes sociales. Palabras clave: Social media, relaciones públicas, buenas prácticas. Abstract: Big data, Internet of Things, bots... Public relations are facing the new challenges of the Industry 4.0 when they have not yet been able to face the challenges of 2.0, such as the two-way communication and the conversation demanded by users of social media. The arrival of the Web 2.0 opened the door to fully interactive communication, by allowing two-way communication. However, most companies are still having a one-direction communication on social media. A change of mentality in organizations is necessary to take full advantage of the interaction opportunities offered by social media. Aced Toledano, Cristina y Lalueza, Ferrán Redmarka, vol. 01, núm. 022 (2018), 5-27 7 This article analyzes the dialogical level and the activity of large companies in social media with the aim of identifying best practices that allow public relations practitioners to use social media more strategically. With this aim, the presence, content and interactivity of the Ibex 35 companies and a selection of 20 Fortune 500 companies with their external audiences (mainly customers) on Facebook, Twitter and blogs have been analyzed. In total, 8,340 Facebook entries, 2,243 tweets and 177 blog posts were analyzed. A qualitative tool has been created to do this analysis. For the creation of this tool, a critical discourse analysis, a non-participant observation and interviews with experts in social media and public relations have been carried out. In line with previous research, this study shows that Ibex 35 and Fortune 500 companies are not seizing the opportunities for interaction social media bring. The dialogic level of the use of social media is higher in the Ibex 35 companies than in...
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