“…On the same note, individuals tend to avoid behaviors and distance themselves from opinions that pose a threat to their self-esteem (Goldenberg, McCoy, Pyszczynski, Greenberg, & Solomon, 2000). The striving for positive self-esteem goes so far that even irrational and potentially harmful behavior, such as risky driving, smoking, or tanning, will be pursued if the behavior contributes to an individual's positive self-esteem (Ben-Ari, Florian, & Mikulincer, 1999;Cox et al, 2009;Hansen, Winzeler, & Topolinski, 2010;Routledge, et al, 2004). For instance, Hansen and colleagues (2010) showed that participants who derived self-esteem from smoking improved their attitudes towards MORTALITY SALIENCE AND REGRET -7 -smoking after being exposed to death warnings on cigarette labels compared to control warnings.…”