2021
DOI: 10.4236/als.2021.92011
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Whether Codeswitching can Project Identity? —Relationship between Codeswitching and Identity among Malaysian Chinese University Students

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Cited by 2 publications
(1 citation statement)
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“…In the field of cross-cultural management, studies have examined culture as the prominent factor that impacts how GVTs work (e.g. Jimenez et al, 2017; Presbitero, 2021; Wang et al, 2019; Wu, 2021; Zakaria and Mohd Yusof, 2020; Zellmer-Bruhn and Maloney, 2020). Nevertheless, to the best of our knowledge, there is a dearth of research considering cross-cultural code-switching as a key component of effective cross cultural performance within GVTs, in which teams must be flexible and accommodate different communicative patterns, approaches, and mannerisms (Zakaria, 2017).…”
Section: Introductionmentioning
confidence: 99%
“…In the field of cross-cultural management, studies have examined culture as the prominent factor that impacts how GVTs work (e.g. Jimenez et al, 2017; Presbitero, 2021; Wang et al, 2019; Wu, 2021; Zakaria and Mohd Yusof, 2020; Zellmer-Bruhn and Maloney, 2020). Nevertheless, to the best of our knowledge, there is a dearth of research considering cross-cultural code-switching as a key component of effective cross cultural performance within GVTs, in which teams must be flexible and accommodate different communicative patterns, approaches, and mannerisms (Zakaria, 2017).…”
Section: Introductionmentioning
confidence: 99%