Which candidates do the public discuss online in an election campaign?: The use of social media by 2012 presidential candidates and its impact on candidate salience

Hong, Sounman; Nadler, Daniel P.

doi:10.1016/j.giq.2012.06.004

Cited by 175 publications

(107 citation statements)

References 35 publications

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“…Another subject that interested researchers was social media. Discussions included the impact of social media on governments and the opportunities they offer (Bertot et al, 2010;Picazo-Vela et al, 2012), the use of Twitter (Cho and Park, 2012;Golbeck et al, 2010) and the impact of social media on political campaigns (Gilmore, 2012;Hong and Nadler, 2012). Issues such as interoperability and security of information were also found in the studies.…”

Section: Knowing International Publicationsmentioning

confidence: 97%

Get into the Club: Positioning a Developing Country in the International e‐Gov Research

Cunha

Coelho

Przeybilovicz

2017

E J Info Sys Dev Countries

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The aim of this paper is to suggest alternatives for positioning a developing country in the international eGov research. We conducted a literature review, examining both Brazilian and international publications. We analyzed the domain of collaboration in the field through a social network analysis of authors, institutions and countries. Our study identified that the discussions concerning eGov are predominant; there is more intense collaboration in the network of institutions than of authors; the co-authorship network reflects the existence of a select number of central authors and, not surprisingly, the study of eGov is centralized in the USA and UK. This study complements previous studies and provides further understanding on how authors, institutions and countries cooperate. The findings of the study are not limited to Brazil, other countries that have barriers to internalization of research can benefit from the data.

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Section: Knowing International Publicationsmentioning

confidence: 97%

Get into the Club: Positioning a Developing Country in the International e‐Gov Research

Cunha

Coelho

Przeybilovicz

2017

E J Info Sys Dev Countries

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“…Much research has been carried out on the unprecedented use of social media in the 2008 U.S. election, making Obama's cam-160 paign a seminal case study of social media use in politics (Cogburn & Espinoza-Vasquez, 2011;Sweetser & Lariscy, 2008;Vaccari 2010;Woolley, Limperos, & Oliver, 2010). At some point, the 2008 Obama campaign employed up 165 to 100 staff members to work on his social media presence (Hong & Nadler, 2012). In the 2012 election, the prevalence of social media increased even further (see Table 1).…”

Section: Obama Phenomenonmentioning

confidence: 99%

Obama’s 2012 Facebook Campaign: Political Communication in the Age of the Like Button

Gerodimos¹,

Justinussen

2014

Journal of Information Technology & Politics

155

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ABSTRACT. This article examines the role of social media in contemporary political communication, focusing on Barack Obama's Facebook campaign in the run-up to the 2012 presidential election. Although there is a growing body of literature on online forms of participation, little research exists on the role of social buttons on Facebook (like, comment, and share) as tools of political voice. We use these native interactive features as indicators of how citizens engage with particular political messages. A content analysis of posts published on Obama's official Facebook page over the two months leading up to Election Day was conducted, along with a detailed measurement of all user interactions for each post. Our analysis indicates that the Obama campaign used Facebook as a tool of top-down promotion, focusing on Obama's personality and as a means of strategically guiding followers to act, rather than as a means of bottom-up empowerment or hybridized coproduction. However, we also found that followers engaged selectively with campaign messages and often interacted more with policy-oriented posts than with promotional ones.

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“…Twitter has been correlated in previous work with media sentiment (Tumasjan, Sprenger et al 2011) and has been found to be an important journalistic space (Hermida 2010). Journalists are thought to regularly take 'cues from politicians' tweets' (Hong and Nadler 2012). Given Huntsman's disproportionately high media coverage, the surge in Twitter sentiment could perhaps be attributed to this.…”

Section: The 'Buzz Model' Of Twitter and Electionsmentioning

confidence: 99%

Twitter and elections: are tweets, predictive, reactive, or a form of buzz?

Murthy

2015

Information, Communication & Society

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Abstract:The popular microblogging social media platform Twitter has been prominently covered in the press for its perceived role in activism, disaster recovery, and elections amongst other things. In the case of elections, Twitter has been used actively by candidates and voters alike in a diverse range of elections around the world including the 2010 UK elections, the 2012 US presidential elections, and the 2013 Italian elections. However, Twitter has often been found to be a poor predictor of electoral success. This article investigates what role tweets play during elections and whether they are more reactive than predictive. Using the specific case of the 2012 US Republican presidential primary elections, this article explores how candidate's Twitter presence affects electoral outcomes and whether the sentiment and frequency of candidate-related tweets is related to campaign success and offline success at the ballot box. This study finds that tweets were more reactive rather than predictive. Additionally, sentiment analysis revealed that tweets were generally neutral towards candidates. An interesting finding of our study is how candidates used Twitter to generate 'buzz', political capital that did not translate to success at the ballot box. We specifically explore how Huntsman's daughters used YouTube videos and tweets that were perceived as a 'backstage' look into the campaign and ultimately generated high levels of buzz. Though tweets do not seem to be reflective or predictive of an election campaign offline, they are being used for social media campaigns which can and do get covered by traditional media.

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Which candidates do the public discuss online in an election campaign?: The use of social media by 2012 presidential candidates and its impact on candidate salience

Cited by 175 publications

References 35 publications

Get into the Club: Positioning a Developing Country in the International e‐Gov Research

Get into the Club: Positioning a Developing Country in the International e‐Gov Research

Obama’s 2012 Facebook Campaign: Political Communication in the Age of the Like Button

Twitter and elections: are tweets, predictive, reactive, or a form of buzz?

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