This paper explores how whiteness is rhetorically employed in the recruitment and organizational strategies of conservative student campus groups. It considers group activity prior to, during, and after the 2016 U.S. presidential election cycle and during the 2020 presidential election cycle. Drawing on both critical whiteness studies and social movements, this study examines how conservative students engage in framing processes designed to convert nonadherents to adherents of a group ideology. It also interrogates how whiteness influences this framing. Through a multi-site case study analysis incorporating observation, interviews, and a critical document analysis of over 100 unique articles and student group artifacts (e.g., flyers, social media posts, student newspaper editorials, etc.), and over 2,000 tweets over two distinct time points, I find that conservative student groups are employing whiteness to recruit new students over shared experiences. Specific effort is focused on "coming out" as conservative, identifying as the more academically and intellectually rigorous side of the campus political debate, and disidentifying with contemporary campus liberalism.