“…The consequences include the intention to act, stakeholder satisfaction, loyalty, traffic, price, revenues, profitability, and shareholder value (Shankar et al, 2002). According to Kossecki (2005) there are six factors indicated trust building available to e-shops: (1) communication with clients, in this regard Štefko et al, (2015a; 2015c) state that web pages and e-shops can contain basic, as well as more detailed information, various updates, electronic documents, and can even provide direct communication with client via online chat;…”