“…These platforms are by-products of a larger economic-technological phenomenon called the sharing economy (Hamari et al 2016, Malhotra-Alstyne 2014, Pizam 2014) also known as collaborative consumption (Botsman-Rogers 2010, Gutiérrez et al 2016. The phenomenon itself is not new, but the Internet is accelerating its implementation into everyday life as it empowers users to share and make use of underutilised assets and services (Quattrone et al 2016, Sundararajan 2016 by enabling a match between sellers, who are willing to share their idle capacities and services, and buyers who need them (Azevedo-Weyl 2016, Ke 2017. Services covered by the sharing economy range from transportation (Uber, Lyft, BlaBlaCar) to finance (Kickstarter, Prosper) to accommodation (Airbnb, Couchsurfing, HomeAway); however, P2P marketplaces associated with the sharing economy operate particularly within the field of travel and tourism (Ert et al 2016).…”