“…However, neither of them used individuals' concern at having a low relative income as a conciliator. Modern day evidence from econometric studies, experimental economics, social psychology, and neuroscience indicates that people routinely compare themselves with others who constitute their "comparison" or "reference" group, and that the negative outcome of upward comparisons (cf., for example, Andolfatto, 2002;Frey and Stutzer, 2002), impinges on their sense of wellbeing (Fliessbach et al, 2007;Takahashi et al, 2009;Clark and Senik, 2010). People are unhappy when their consumption, income, or social standing fall below those of others with whom they naturally compare themselves (those who constitute their "reference group").…”