“…Two main strands of studies dominate the field: those examining the factors that influence Internet adoption, which agree that farm size (Alvarez & Nuthall, 2006;Qi, Wang, & Zuo, 2008) and level of education have a positive effect (Mishra & Park, 2005;Zhou, Singh, & Kaushik, 2011), whereas farmer's age negatively influences the possibility of Internet adoption (Gloy & Akridge, 2000), and those which offer insights on why farmers use the Internet. Although these studies are based on different data sets and approaches, their results are remarkably similar: Farmers use the Internet for e-mail services or online banking, as well as to gain information on price tracking, weather broadcasting, and also for online purchasing of agricultural inputs or for selling products (Batte, 2005;Hall, Dunkelberger, Ferreira, Prevatt, & Martin, 2003;Michailidis, Partalidou, Nastis, Papadaki-Klavdianou, & Charatsari, 2011;Taragola & Van Lierde, 2010).…”