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The sustainable development goals proposed by the United Nations in 2015 presented a new graphic depicting the s17 goals in a table‐like format. This overlaps with the original Venn diagram of sustainable development developed after 1987. The two graphics are used independently, often raising the question of how they are linked. The aim of this paper is to investigate how the Sustainable Development Goals graphic can be simplified as a concept and framework using the Venn diagram of sustainable development. We employ expert elicitation using a networking analysis framework to provide answers. The resulting diagrams provide an important step towards combining the two graphics into one.

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Farmers, as the first link in the agri-food value chain, are key in assuring its sustainability. Farmers’ behavior and attitudes towards implementing sustainable farm practices is influenced by their perceptions of risk affecting the farm and their household, either directly or indirectly. In this study, we elicit farmers’ perceived risk perception and preferences and test their robustness and validity using a sample of Greek smallholder farmers since they represent the majority of Greek holdings. Results suggest that farmers exhibit risk aversion in most situations of farm-level decision making. In many situations, farmers will prefer on-farm environmental sustainability strategies over other risk mitigation strategies. More specifically, higher age, higher education, farm size, proportion of rented land, and the existence of a farm succession plan reveal an increase in farmers’ preference for on-farm environmentally sustainable strategies and suggest reduced incentives towards implementing other on-farm or off-farm solutions.