Who goes to events: A comparative analysis of the profile characteristics of                 visitors to four South Island events in New Zealand

Nicholson, Rachael; Pearce, Douglas G.

doi:10.1177/135676670000600304

Cited by 80 publications

(62 citation statements)

References 12 publications

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“…In order to match the needs of distinct groups of tourists effectively, many studies have been carried out to explore and/or determine the particular characteristics of tourists in a specific segment, or the similarities possessed by the tourists in a specific segment (Chen, 2003;Hudson, 2000;Koc, 2002Koc, , 2004Mok & Iverson, 2000;Nicholson & Pearce, 2000;Olsen, Warde, & Martens, 2000;Shoemaker, 1984Shoemaker, , 1989Shoemaker, 1994. In segmenting tourists, researchers have used prior (Hudson, 2000) and post hoc (May, Bastian, Taylor, & Whipple, 2001;Shoemaker, 1989) analyses.…”

Section: Seasonality and Segmentation In Tourismmentioning

confidence: 99%

An analysis of seasonality in monthly per person tourist spending in Turkish inbound tourism from a market segmentation perspective

2007

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This study analyses seasonal variations in monthly per person tourist spending in Turkish inbound tourism from a market segmentation perspective. In this study a seasonal unit root test and recently developed decomposition techniques (TRAMO-SEATS, X-12-ARIMA) are used. It is found that there is a stochastic and strong seasonality in per person tourist spending data. The findings interestingly show that the seasonal pattern in per person tourist spending is considerably different from the seasonal pattern in tourist arrivals. The results have implications for decision-makers in tourism both at micro-and macro-levels in terms of effective resource allocation and market segmentation. r

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Section: Seasonality and Segmentation In Tourismmentioning

confidence: 99%

An analysis of seasonality in monthly per person tourist spending in Turkish inbound tourism from a market segmentation perspective

2007

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“…The elimination and amalgamation of components are not overly surprising given event goers can exhibit different motivations at different events (Crompton & McKay, 1997;X. Li & Petrick, 2006;Nicholson & Pearce, 2000. To determine the factorability of the data, the KaiserMeyer-Olkin (KMO) measure of sampling adequacy and Bartelett's test of sphericity were checked.…”

Section: Exploratory Factor Analysismentioning

confidence: 99%

Attendee Motivations at an International Wine Festival in China

O’Regan¹,

Choe²,

Yap³

2017

Event Management

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Wine festival research has primarily focused on tourism potential and economic impact in Western wine destinations, with few studies seeking to understand what motivates those to attend a festival in a "nontraditional" wine destination. An onsite survey study (N = 366) was conducted at the 2012 Dalian International Wine and Dine Festival, China. Factor analysis suggests a unique motivational factor structure with four motivational components identified among festival attendees. They were: wine festival—where the festival event itself is a primary motive, recover equilibrium at a novel event, family and known group togetherness, and cultural exploration through interaction/socialization. An independent t test and one-way ANOVA tests found statistically significant motivational variances between attendees based on gender, age, education, income level, and employment status. These findings offer important implications for festival and event organizations that have an interest in developing and organizing wine festivals in China, and attracting Chinese mainland tourists to overseas wine festivals.

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“…In the past few decades, tourism marketing researchers have carried out various segmentation studies by using observable variables or unobservable variables such as demographic variables (Woodside & Pitts, 1976), travel activities (Tsang, Choi, & Tsang, 1999), benefits sought (Calantone & Johar, 1984;Yannopoulos & Rotenberg, 1999), and motivation (Crompton & McKay, 1997;Nicholson & Pearce, 2000). However, in order to effectively segment tourists in groups to understand and predict travel behaviors, a new construct-lifestyle-has been developed and utilized in marketing research.…”

Section: Introductionmentioning

confidence: 99%

Vacation Lifestyle and Travel Behaviors

Chen¹,

Huang²,

Cheng³

2009

Journal of Travel & Tourism Marketing

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ABSTRACT. In marketing research, tourism scholars have often developed a variety of scales and integrated them into segmentation studies. Since vacation lifestyle variables, which could be utilized as a base for marketing research, have not received much attention from market researchers, this article attempts to further purify the extant scale and use Taiwanese travelers as a case study. The study survey was conducted of 443 tourists staying at least one night at the KenTing National Park in Taiwan from April to May, 2002. This study collected 420 useful samples. Three groups of users merged from the cluster analysis: (a) Family Oriented Travelers, (b) Social Oriented Travelers, and (c) Stylish Travelers. The study shows that the differences in trip characteristics are the frequencies of domestic travel, the frequencies of international travel, the hotel preferences, and the average expenditure on accommodations. The variations in demographic characteristics relate to age, family life cycle, education, and household income. This study on vacation lifestyle subsequently renders a new assessment tool to tourism professionals in Taiwan to grasp the lifestyle profile of their customers and develop strategies to entice the travel market.

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Who goes to events: A comparative analysis of the profile characteristics of visitors to four South Island events in New Zealand

Cited by 80 publications

References 12 publications

An analysis of seasonality in monthly per person tourist spending in Turkish inbound tourism from a market segmentation perspective

An analysis of seasonality in monthly per person tourist spending in Turkish inbound tourism from a market segmentation perspective

Attendee Motivations at an International Wine Festival in China

Vacation Lifestyle and Travel Behaviors

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