Who is he now: David Bowie and the authentic self

Usher, Bethany; Fremaux, Stephanie

doi:10.1080/19392397.2013.831633

Cited by 7 publications

(4 citation statements)

References 5 publications

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“…Most notable in Stratum IV ’s axis of coding content is the music industry’s contribution, effectively constraining and determining exactly what the market will accept and decode of Bowie’s expression. For example, a succession of record labels refuses to release Bowie’s new creative outputs: EMI America – “Buddha of Suburbia” (1993), Virgin Records – a 1997 live album of the Earthling Tour and the 2001 album “Toy” (Buckley, 2005; Thompson, 2006). The music industry is rejecting Bowie’s outputs/expressions as unmarketable.…”

Section: Resultsmentioning

confidence: 99%

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Ch‐Ch‐changes: the geology of artist brand evolutions

Eagar

Lindridge

Martin

2022

EJM

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Purpose Existing brand literature on assemblage practices has focused on providing a map or geography of brand assemblages, suggesting that an artist brand’s ability to evolve and achieve brand longevity remains constant. Using geology of assemblage, this study aims to explore the types and mechanisms of change in brand evolutions to address the problem of identifying when and how a brand can transform in an evolving marketplace. Design/methodology/approach The authors apply an interpretive process data approach using secondary archival data and in-depth interviews with 31 self-identified fans to explore the artist brand David Bowie over his 50-year career. Findings As an artist brand, Bowie’s ability to evolve his brand was constrained by his assemblage. Despite efforts to defy ageing and retain a youth audience appeal, both the media and his fans interpreted and judged Bowie’s current efforts from a historical perspective and continuously reevaluated his brand limiting his ability to change to remain relevant. Practical implications Brand managers, particularly artist brands and human brands, may find that their ability to change is constrained by meanings in past strata over time. Withdrawal from the marketplace and the use of silence as a communicative practice enabling brand transformations. Originality/value The geology of assemblage perspective offers a more nuanced understanding of brand changes over time beyond the possibilities of incremental or disruptive change. We identify the mechanisms of change that result in minor sedimentation, moderate cracks and major ruptures in a brand’s evolution.

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Section: Resultsmentioning

confidence: 99%

“…Interest in artist brands emerge from a concern for the rise of celebrity influence in society (Turner, 2013;van Krieken, 2018). This research identifies three types of celebrity status: ascribed, attributed and achieved (Rojek, 2001).…”

Section: Assembling the Artist Brandmentioning

confidence: 99%

Ch‐Ch‐changes: the geology of artist brand evolutions

Eagar

Lindridge

Martin

2022

EJM

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“…La comunicación de obras e intérpretes en la música pop contemporánea acerca la realidad a la ficción, muy especialmente en la representación de los intérpretes como una reconstrucción similar a la ficción (Fairchild y Marshall, 2019;Hansen, 2019), siendo destacados los casos de David Bowie (Usher y Fremaux, 2015) o Lady Gaga (Auslander, 2016). Llevado a la propia escenificación de la música, para Pavis (2013), la vieja distinción entre actuación musical en directo y mediatizada (o programada) son irrelevantes, desde el momento en que nuestra completa percepción del espectáculo está mediatizada, también en los espectáculos en directo.…”

Section: Las Bandas Ficticias En Largometrajes Y Seriesunclassified

“Stella Maris no somos fake”: aproximación exploratoria al universo transmedia de la serie de televisión La Mesías (Movistar+, 2023)

Martín-Martín,

Higueras-Ruiz,

Pérez-Rufí

2024

Arte, individuo y sociedad (Internet)

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La Mesías (Movistar+, 2023) es una serie española de televisión que desarrolla la historia de una familia disfuncional de la que emerge un grupo musical, Stella Maris. En la serie, sus creadores reinterpretan fenómenos virales de origen online, muy especialmente el caso del grupo español Flos Mariae. El objetivo principal de este trabajo es explorar el universo transmedia de la serie, para lo cual se deben localizar, comparar y analizar las acciones del grupo musical ficticio en redes sociales. Se pretende igualmente identificar de qué forma se establece una relación entre el relato de ficción y el relato virtualizado en las redes. Se aplica una metodología exploratoria y descriptiva basada en el estudio de caso. Los resultados confirman que las acciones transmedia alrededor de Stella Maris y de La Mesías expanden la narrativa de la serie, al punto de llevarla a una experiencia performativa. Además, estas acciones proponen un juego sobre las fronteras entre realidad mediatizada y ficción a partir de la narrativa transmedia desarrollada. Los resultados invitan a discutir sobre la entidad “real” de acciones artísticas en el contexto de la producción cultural mediatizada.

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“…However, the increasing agency of music magazines like 'Q' reflected wider structural changes in the market. Whilst media like NME continued to present Bowie as having "an almost intangible force field of superstar charisma…" (Dalton, 1997, p. 154),' Q' magazine, in contrast, repeatedly ignored Bowie's contemporary market relevance instead focussing on his 1970s characters (Usher and Fremaux, 2013). For example, 'Q' magazine's front cover for May 1993 featured the face of a 46 year old Bowie with a superimposed 'Alladin Zane' lightning bolt.…”

mentioning

confidence: 99%

‘And Ziggy played guitar’: Bowie, the market, and the emancipation and resurrection of Ziggy Stardust

Lindridge

Eagar

2015

Journal of Marketing Management

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is a Senior Lecturer in Marketing at The Open University Business School. His research interests focus on consumer behaviour and social marketing. In particular, surrounding the areas of culture, discrimination, ethnicity, migration and poverty, and how they manifest through differing aspects of consumption and marketing. His work has appeared in refereed journals including the Annals of Tourism Research, Consumption,

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Who is he now: David Bowie and the authentic self

Cited by 7 publications

References 5 publications

Ch‐Ch‐changes: the geology of artist brand evolutions

Ch‐Ch‐changes: the geology of artist brand evolutions

“Stella Maris no somos fake”: aproximación exploratoria al universo transmedia de la serie de televisión La Mesías (Movistar+, 2023)

‘And Ziggy played guitar’: Bowie, the market, and the emancipation and resurrection of Ziggy Stardust

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