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AbstractPurpose -The purpose of this paper is to reargue the great controversies surrounding marketization, by the concept of intrinsic value and to give a panorama of China's marketization and social development during last 30 years. Design/methodology/approach -The concept of intrinsic value is elaborated, and marketization and closely linked concepts such as price, wealth, happiness, freedom, etc. are reargued. An intrinsic value account (IVA) is constructed and the enhancement and weakening of some intrinsic values could be clearly shown. A panorama of China's marketization and social development is exhibited by IVA.