Individual empowerment and Patient and Public Involvement are a key focus for contemporary NHS policy in a quasi-market health economy concerned to emphasise patient decision making and representation as a feature of a customer focused NHS.Such language suggests a rebalancing of power in the nurse-patient relationship. The reality is it masks the wider issues of power and control in a complex health service of professional agendas and leadership, government targets and a business culture.Nevertheless, and despite these ideological and organisational constraints, there are ways in which nurses can facilitate aspects of individual patient empowerment and Patient and Public Involvement.