“…Importantly, while the contexts in which combinations occur may have changed, the results of M&A are no better today than they were a decade ago (Marks, 1997). In fact, now like then, fewer than 20 percent of corporate combinations achieve their desired financial or strategic results (Zweig, 1995;Davidson, 1991;Elsass and Veiga, 1994;Marks, 1997). It is acknowledged that factors such as paying the wrong price, buying for the wrong reason, selecting the wrong partner or buying at the wrong time might account for this disappointing track record (Cartwright and Cooper, 1996).…”