Why Country of Origin Still Matters in Food Retailing: Implications for Promotion Management Research

Insch, Andrea; Cuthbert, Ron

doi:10.1080/10496491.2018.1378304

Cited by 11 publications

(4 citation statements)

References 40 publications

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“…On the other hand, the variable origin can influence consumers' fresh food preferences, as Insch & Cuthbert (2018) have demonstrated. However, European consumers usually prefer products of local origin over imported ones, which is a clear entry barrier for products, as demonstrated by Hurgobin et al (2020) in their studies on apples in France.…”

Section: Resultsmentioning

confidence: 97%

Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)

Cabana

2021

IJANR

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Most avocados consumed in France come from Peru or Chile. French suppliers vary based on the season; however, Chile is the main supplier of avocados during the winter season. The aim of this study is to analyze the key variables that influence French consumer satisfaction in the preference for Chilean avocados.This is substantiated using an exploratory multivariate analysis, which was performed on a causal model comprised of endogenous constructs: perceived extrinsic and intrinsic quality, perceived risk and perceived value. The sample consists of 346 French consumers of Chilean avocados in supermarkets of the Auvergne-Rhône-Alpes region. The main results show that the risk perceived by French consumers can only be related to the perceived extrinsic quality of the product. On the other hand, both perceived intrinsic and extrinsic quality are directly related to perceived value. Finally, it is concluded that French consumer satisfaction in the preference for Chilean avocados can be explained by the variables perceived intrinsic quality, perceived extrinsic quality and perceived value.

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Section: Resultsmentioning

confidence: 97%

Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)

Cabana

2021

IJANR

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“…However, limited COO research exists into FMCGs specifically (Melewar and Skinner, 2020a). Recent efforts attempt to further investigate the contextual and temporal specificity of such labelling practices in determining its effectiveness, particularly within the era of increased globalisation, as the label's attributes transform in the wake of external changes (Halkias et al, 2022;Karimov and El-Murad, 2019;Insch and Cuthbert, 2018).…”

Section: The Coo Effectmentioning

confidence: 99%

Reassuringly British: consumer engagement with domestic products and brands

Atkinson-Toal

2023

IJRDM

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PurposeThis paper investigates consumer engagement, evaluation and beliefs of domestic products and the influence of such associated attributes communicated via domestic COO labelling within the United Kingdom.Design/methodology/approachA visual ethnographic approach utilising the methods of autophotography and photo elicitation interviews was conducted to explore consumers' interaction with the domestic COO label and provenance advertising.FindingsThe results of photo elicitation interviews revealed both positive and negative cognitive, affective and normative implications of domestic provenance labelling of influence emerging within consumers.Research limitations/implicationsThe findings are applied to the context of the United Kingdom, with contextual limitations acknowledged of doing so. Convenience sampling limitations are also acknowledged.Practical implicationsThe findings provide UK-based FMCG manufacturers and retailers insight into the associated attributes of domestic brand and products interpreted by consumers, communicated via a COO label, to assist in their purchasing strategies.Originality/valueThis paper seeks to contribute towards the understanding of provenance labelling influence on consumers for products within the FMCGs sector, whilst specifically commenting upon attributes of reliance and influence that may assist navigation of changing priorities and national sentiments.

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“…Specifically, one stream has focused on the effects of COO on industrial buyers’ propensity to choose vendor products (Quester et al , 2000; Chen and Su, 2011; Dobrucali, 2019). Although initially conceptualized and studied at the consumer level (Newman et al , 2014; Insch and Cuthbert, 2018; Thøgersen et al , 2021), COO has begun to be applied to industrial buying behavior (Dobrucali, 2019 for a good review). The COO effect includes any influence or bias on product evaluation, risk perception, purchase intention or behavior resulting from COO information (Thøgersen et al , 2017, p. 544; Herz and Diamantopoulos, 2013).…”

Section: Literature Reviewmentioning

confidence: 99%

Effects of country of origin and importers’ innovativeness in new product trials

Pegan

Reardon

Vianelli

2022

JBIM

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Purpose The purpose of this study is to seek to investigate whether and how country of origin (COO) cues – category-country image (CCI) and typicality – and importers’ domain-specific innovativeness (DSI) influence importers’ propensity to the trial new value and premium products. Moreover, it aims to understand whether and how the relationship between the COO effect and industrial purchase intentions is moderated by importers’ propensity to innovate (DSI). Design/methodology/approach International importers completed a quantitative online survey. Factor analysis was used to summarize the latent constructs into orthogonal scores. General linear modeling was applied to the scores to test the hypotheses. Findings The results indicate that importers’ propensity to trial value products is directly influenced by CCI and importers’ DSI. For premium products, typicality has a positive effect on their propensity to trial. Also, CCI and DSI have positive effects on the trial of value products, and the effect is more pronounced than for premium products. Importers’ DSI positively moderates CCI in premium product trials, while it negatively moderates typicality in value products. Practical implications This research provides important managerial implications for practitioners seeking to increase foreign sales, strengthening importers’ product perceived value through COO cues. Exporters should distinguish between value and premium products and, in the selection of international channel partners, they must be attentive to importers’ personal characteristics, such as their propensity to innovate. Exporters selling value products should communicate CCI more clearly and, when targeting innovative importers, opt for atypical products instead of traditional ones. For premium products, which require more complex decisions, exporters should especially underscore product typicality and, with innovative importers, emphasize positive CCI. Originality/value By focusing on the two critical issues of product selection and price levels, this study’s original contribution is to emphasize that, for the same product category, in industrial purchasing decisions of value versus premium products, the COO effect can be different. It also highlights the importance of investigating the COO effect by concentrating on industrial buyers’ personal characteristics, here the DSI of importers, as moderating variables.

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Why Country of Origin Still Matters in Food Retailing: Implications for Promotion Management Research

Cited by 11 publications

References 40 publications

Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)

Factors that influence French consumer satisfaction in the preference for Chilean avocados (Persea Americana Mill.)

Reassuringly British: consumer engagement with domestic products and brands

Effects of country of origin and importers’ innovativeness in new product trials

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