Why do and why Don’t people consume fast Food?: An application of the consumption value model

Lee, Ki-Won; Hyun, Jonghan; Lee, Young-Mi

doi:10.1016/j.foodqual.2022.104550

Cited by 12 publications

(10 citation statements)

References 42 publications

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Section: Methodsmentioning

confidence: 99%

“…The comparable results can be achieved is in case of FA or PCA with numerical data. The abovementioned analyses are widely used in consumer research to study latent factors and criteria during purchasing process (Lee et al, 2022;Neupane et al, 2021;Carri on B osquez and Arias-Bolzmann, 2022). Non-parametric tests such as Chi-square test for independence (categorical data) and Kruskal-Wallis H test (ordinal data) were used to study differences among age cohorts.…”

Section: Statistical Analysis and Measuresmentioning

confidence: 99%

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Exploring consumer behavior and attitudes toward healthy food in Slovakia

Predanócyová

Šedík

Horská

2022

BFJ

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PurposeThe aim of this paper is to study attitudes and perception of Slovak consumers toward healthy food in terms of consumption, as well as to identify key factors during the purchasing process.Design/methodology/approachAn online questionnaire survey was conducted using snowball sampling method in Slovakia (n = 1,138 respondents) between March and May 2021. By applying categorical principal component analysis, five latent factors were identified. Moreover, non-parametric tests (Chi-square test for independence, Kruskal–Wallis H test) were carried out to study differences between age cohorts.FindingsResults showed that Slovak consumers mostly perceived as very healthy the following food categories: fruit, vegetables, honey, juices made of fruit and vegetables, fish meat or cereals, nuts and seeds. Moreover, research has identified five latent factors, which consumers mostly consider during purchase of healthy food as follows: price-marketing factor, information and composition factor, authenticity factor, quality factor and factor of motivation.Originality/valueResearch paper gives an important insight about consumer behavior and perception toward healthy food in Slovakia. Results provide valuable information for producers in terms of marketing and communication strategies. In addition, provided information can be used by policymakers for improving food policy to foster public health in the society.

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Section: Methodsmentioning

confidence: 99%

Section: Statistical Analysis and Measuresmentioning

confidence: 99%

Exploring consumer behavior and attitudes toward healthy food in Slovakia

Predanócyová

Šedík

Horská

2022

BFJ

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show abstract

Section: Significance Of the Nonusersmentioning

confidence: 99%

“…Cincera et al 's (2014) study of buyers and non-buyers of eco-friendly products revealed that the main reason for not buying is the lack of belief in sustainable consumption in general. In the context of fast-food consumption, Lee et al (2022) showed that non-consumers of fast food avoided it not only due to health concerns but also due to feelings of guilt associated with its consumption.…”

Section: Literature Reviewmentioning

confidence: 99%

Why do and why don't consumers use fashion rental services? A consumption value perspective

Noe,

Hyun

2023

JFMM

Self Cite

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PurposeThe study utilized the consumption value theory to explore the motivational factors that define and differentiate the users and nonusers of fashion rental servicesDesign/methodology/approachA focus group was conducted to generate an initial list of measurement items. These items were refined through a pretest and then used in a self-administered online questionnaire to collect data from a total of 300 users and 300 nonusers. The collected data were analyzed using factor analysis to identify the factors that define users and nonusers. A MANOVA was then conducted to explore the differences in the identified factors between users and nonusers.FindingsUsing factor analysis, nine factors were extracted across the five consumption values (functional, social, emotional, conditional and epistemic). MANOVA revealed a significant difference between users and nonusers across all factors. Further analyses suggested that the most differentiating factors are two emotional value factors and one social value factor.OriginalityDespite existing studies of fashion rental services, it is debatable whether the phenomenon is fully understood since previous studies primarily focus on consumers who engage in fashion renting services – there is a lack of focus on nonusers. This study provides unique contributions by exploring the phenomenon from both the user's and the nonuser's perspective.

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“…Therefore, consumers should be concerned about nutrition knowledge so as not to fall into unhealthy foods. According to Lee et al (2022) nowadays, understanding nutrition information is an additional issue to the average user who often consumes fast food meals. Therefore, they are often stuck with less nutritious food intake.…”

Section: Do Purchase Decisions Of Fast Food Was Influence By Nutritio...mentioning

confidence: 99%

The Relationship of Nutrition Knowledge and Information on Consumers’ Purchase Decision toward Fast Food Meal

Norsalim¹,

Nordin²,

Suhaimi³

et al. 2022

IJARBSS

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This study purposely to investigate how fast food consumer use the nutritional information before they decide to purchase fast food meal. In a previous study, researchers found that many people do research on packed food but limited study on restaurant menu. Therefore, this study has now emphasized on food menu and focus on fast food outlets. Despite that, this study investigates the relationship of food nutrition knowledge on consumer purchase decision towards fast food. Besides, this study analyze the relationship of nutritional information on fast food restaurant menu on consumer purchase decision. In this study, the researcher uses the quantitative method to get respondent information about this topic of research. The study population includes consumers who purchase fast food meals. The convenience sampling method is opted. Through the questionnaire, the researcher found impacts of nutrition information on consumer evaluation toward fast food meal. The finding shows that consumers still chooses to consume fast food restaurants because they have reference to nutritional information before making any purchase.

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Why do and why Don’t people consume fast Food?: An application of the consumption value model

Cited by 12 publications

References 42 publications

Exploring consumer behavior and attitudes toward healthy food in Slovakia

Exploring consumer behavior and attitudes toward healthy food in Slovakia

Why do and why don't consumers use fashion rental services? A consumption value perspective

The Relationship of Nutrition Knowledge and Information on Consumers’ Purchase Decision toward Fast Food Meal

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