Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia

Kamarudin, Mohd Khairy; Norzilan, Nur Izzati Mohamad; Mustaffa, Fatin Nur Ainaa; Khidzir, Masyitah; Alma’amun, Suhaili; Muhamad, Nasrul Hisyam Nor; Hussin, Mohd Warid; Zainan, Nurul Izzah Noor; Abdullah, Abdul Hafiz; Samat@Darawi, Abdul Basit Bin

doi:10.3390/su15054301

Cited by 5 publications

(3 citation statements)

References 91 publications

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“…The SOR model has been extensively applied and proved effective in understanding consumer perceptions and behavioral responses toward sustainable fashion or general fashion such as willingness to buy slow fashion products [12], environmentally friendly apparel purchase intention [21], second-hand fashion consumption [22,23], used apparel donation behavior [24], and adoption of omnichannel fashion retailing [19]. The successful applications of the SOR model in prior studies have proved its versatility and applicability in the present research.…”

Section: Stimulus-organism-response (Sor) Modelmentioning

confidence: 75%

Unveiling the Soaring Trend of Fashion Rental Services: A U.S. Consumer Perspective

Chi,

Gonzalez,

Janke

et al. 2023

Sustainability

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Fashion rental services have become increasingly popular due to their provision of sustainable and environmentally friendly ways of consuming fashion products. This research aimed to investigate the effects of various stimuli offered by these services, such as product variety, information quality, style conformity, and service quality, on consumer internal states (perceived performance risk, perceived financial risk, perceived social risk, perceived utilitarian value, and perceived hedonic value) and consequently their external responses (purchase intention and word of mouth). The SOR (stimulus—organism–response) model was applied, with consumer knowledge acting as a moderating variable between the stimuli and organism constructs. To examine and analyze the proposed hypotheses, an online survey was administered, resulting in 379 eligible survey responses. The findings reveal that stimuli offered by fashion rental services (product variety, information quality, style conformity, and service quality) show more significant impact on consumer perceived utilitarian value and hedonic value than perceived performance risk, financial risk, and social risk. Consequently, consumer perceived utilitarian value and hedonic value play a more influential role than perceived risks in forming the positive behavioral responses (use intention and word of mouth). No demographic variables were found to have any significant impact on the purchase intentions or word of mouth regarding fashion rental services. The proposed model shows a high explanatory power, collectively accounting for 60.1% of variance in U.S. consumers’ intention to use fashion rental services and 63.5% of variance in U.S. consumers’ WOM on fashion rental services.

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Section: Stimulus-organism-response (Sor) Modelmentioning

confidence: 75%

Unveiling the Soaring Trend of Fashion Rental Services: A U.S. Consumer Perspective

Chi,

Gonzalez,

Janke

et al. 2023

Sustainability

View full text Add to dashboard Cite

show abstract

“…Over the decades, the S-O-R (Stimulus-Organism-Response) framework has been utilized as a guide for academic re-search to understand consumer behaviors related to sustainable fashion consumption. This includes areas such as fashion rental services [20], environmentally friendly apparel [21], and used apparel donation behavior [22]. Due to its comprehensive approach to capturing the relationship between environmental stimuli, internal psychological processes, and consumer behavior, the S-O-R framework was adopted by this research to examine second-hand clothing consumption.…”

Section: Stimulus-organism-response (Sor) Modelmentioning

confidence: 99%

Exploring Determinants of Second-Hand Apparel Purchase Intention and Word of Mouth: A Stimulus–Organism–Response Approach

Tymoshchuk,

Lou,

Chi

2024

Sustainability

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The U.S. second-hand clothing industry is experiencing rapid growth, driven by increasing environmental awareness among consumers. However, there is a gap in understanding the driving forces behind this trend. This study aims to investigate the impact of external factors, including product quality, information quality, and service quality, on consumers’ internal emotions and examines how these emotional states, encompassing hedonic value, utilitarian value, environmental value, functional risk, aesthetic risk, and sanitary risk, influence their purchase intentions and word-of-mouth recommendations. Data were collected from 448 consumers who have shopped for second-hand clothing through an online survey conducted on Qualtrics. Multiple regression was applied to test the hypotheses. The findings indicate that product quality, information quality, and service quality enhance consumers’ perceived hedonic, utilitarian, and environmental values. Furthermore, service quality significantly reduces consumers’ perceived risks in terms of functionality, aesthetics, and sanitation. Additionally, consumers’ purchase intentions and word of mouth regarding second-hand clothing are positively influenced by their perceived hedonic, utilitarian, and environmental values. This research enriches the understanding of consumer behavior in the second-hand marketplace and offers insightful implications for retailers and marketers in the second-hand clothing industry.

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“…Contributors are more likely to donate when they have confidence in the campaign organisers and believe that their donations will be used for specific purposes. Kamarudin et al (2023) conducted a study that revealed that trust has a positive impact on the outcomes of social crowdfunding campaigns in Malaysia. Supported by other studies, Cordova et al (2015) argue that campaigns characterised by higher levels of trust were more likely to successfully achieve their funding goals and receive positive feedback from contributors.…”

Section: Trustmentioning

confidence: 99%

Social crowdfunding project: Do project quality and trust matter?

2023

SMRJ

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In the digital age, crowdfunding has emerged as a prominent way of raising funds, embraced by entrepreneurs and project owners who seek financial backing for their ventures. Through crowdfunding platforms, certain individuals have witnessed the success of campaigns that draw significant funds, enabling the realisation of their projects. However, it's essential to know that not all crowdfunding efforts are equal. While some campaigns may struggle to meet their funding goals, others exceed expectations by a considerable margin. Like other online platforms, trust plays a crucial role in establishing and nurturing relationships within crowdfunding campaigns. Project owners seek confidence that donations contributed by supporters for their social projects are used for their intended purposes. Additionally, the quality of projects has a substantial influence. Hence, the primary objectives of this study are to investigate how project quality (video and logo) could potentially influence crowd trust when considering donations. By examining these factors, we aim to gain valuable insights into the dynamics of crowdfunding campaigns. Using a sample of 420 participants residing in the Klang Valley, this study empirically demonstrated that project quality significantly contributes to enhancing crowd trust. The findings presented in this paper hold the potential to offer valuable insights to project owners aiming to augment their funding goals within crowdfunding projects.

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Why Do Donors Donate? A Study on Donation-Based Crowdfunding in Malaysia

Cited by 5 publications

References 91 publications

Unveiling the Soaring Trend of Fashion Rental Services: A U.S. Consumer Perspective

Unveiling the Soaring Trend of Fashion Rental Services: A U.S. Consumer Perspective

Exploring Determinants of Second-Hand Apparel Purchase Intention and Word of Mouth: A Stimulus–Organism–Response Approach

Social crowdfunding project: Do project quality and trust matter?

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