This study employed the Stimulus–Organism–Response (S-O-R) framework to investigate how social support and quality of the community affect the purpose to donate through donation-based crowdfunding. The online poll generated 359 responses, and the data were statistically analysed using the partial least square structural equation modelling (PLS-SEM) approach. Path coefficient analysis is also applied to figure out the outcomes of the relationships between the components. The results showed that service and system quality greatly influenced the donors’ trust towards the donation-based crowdfunding. In addition, statistics showed that trust, quality of services, information value, and emotional support played a substantial role in explaining the donation purposes. The results could help donation-based crowdfunding platforms to enhance their success rate of donation campaigns. This study also provided a management application for each relationship and suggested helpful measures in attracting potential donors and retaining them.

Donation-based crowdfunding can assist individuals, including women, who need funds. This study was conducted to identify campaigns on crowdfunding platforms that contribute directly to women. The content analysis approach was conducted by identifying campaigns for women through two donation-based crowdfunding platforms in Malaysia, namely KitaFund and JomDonate. Women-related campaigns were identified and screened for the purpose of theme analysis. A total of three themes were found namely 'the fundraiser situation', 'Reason for assistance' and 'Type of assistance'. As for the 'Fundraiser situation', there were fundraisers who did not work, the family could not afford it and did not receive financial assistance. Meanwhile, the reason for assistance has four sub-themes namely 'Disease', 'Education', 'Life' and 'Business Capital'. Types of assistance refer to assistance related to treatment, transportation, food, livelihood and education assistance. This study suggests that crowdfunding platforms produce compelling content to make it easier for donors to select the appropriate campaigns. At the same time, the content of the campaign needs to be reviewed by the platform to ensure that it is free of grammatical and spelling errors.