Over more than a decade ago, Baumeister, Vohs, and Funder (2007) asked: whatever happened to actual behaviour in psychology? Shortly after, Furr (2009a) published a target article here in EJP on personality psychology as a truly behavioural science and discussed the (low) prevalence, meaning, importance, and measurement of behavioural assessment (see also Furr, 2009b). Now, it is time to take stock: have we, as personality psychologists, moved towards using more behavioural assessment and understanding what people are actually doing in their personal, social, and occupational lives? Has new technology helped us achieve these goals?From the available literature, it would seem that behavioural measurement has been slowly on the rise but also that we still only rarely use actual behaviour as a data source (Nave, Feeney, & Furr, 2018). However, rapid technological advancements, the digitization of daily life, the ubiquity of data-gathering tools (e.g. smartphones), and the introduction of multi-modal sensing methodology, 'big data' applications, machine learning, and artificial intelligence approaches to psychological science promise more and perhaps even better behavioural assessment than was possible decades or even just some years ago. For example, what people speak (e.g. from audio snippets), write (e.g. on online social networks, text-massaging apps, and emails), or do (e.g. captured in videos via minicameras, geospatial movements via GPS, app usage on the smartphone and internet, gameplay, or pictures of activities posted on online social media platforms) in their daily lives yields intensive and massive amounts of data that need to be mined and modelled appropriately (Blake,