Why people press “like”: A new measure for aesthetic appeal derived from Instagram data.

Thömmes, Katja; Hübner, Ronald

doi:10.1037/aca0000331

Cited by 18 publications

(14 citation statements)

References 35 publications

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“…Following on this idea of fast decisions (Outcome Check 1), the use of mobile phones creates a situation in which fast and direct aesthetic responses (“swiping” or “giving likes”; cf. Thömmes and Hübner, 2020 ) are frequent and have become inherently part of the medium use. Related to aesthetic quality, evaluations of motif qualities such as “nice” or “hot” often are made so quickly that they are presumably based on some fast-accessible features of early vision, apparently associated with beauty, or their relative variation from image to image.…”

Section: Introductionmentioning

confidence: 99%

Swipes and Saves: A Taxonomy of Factors Influencing Aesthetic Assessments and Perceived Beauty of Mobile Phone Photographs

Leder

Hakala²,

Peltoketo³

et al. 2022

Front. Psychol.

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Digital images taken by mobile phones are the most frequent class of images created today. Due to their omnipresence and the many ways they are encountered, they require a specific focus in research. However, to date, there is no systematic compilation of the various factors that may determine our evaluations of such images, and thus no explanation of how users select and identify relatively “better” or “worse” photos. Here, we propose a theoretical taxonomy of factors influencing the aesthetic appeal of mobile phone photographs. Beyond addressing relatively basic/universal image characteristics, perhaps more related to fast (bottom-up) perceptual processing of an image, we also consider factors involved in the slower (top-down) re-appraisal or deepened aesthetic appreciation of an image. We span this taxonomy across specific types of picture genres commonly taken—portraits of other people, selfies, scenes and food. We also discuss the variety of goals, uses, and contextual aspects of users of mobile phone photography. As a working hypothesis, we propose that two main decisions are often made with mobile phone photographs: (1) Users assess images at a first glance—by swiping through a stack of images—focusing on visual aspects that might be decisive to classify them from “low quality” (too dark, out of focus) to “acceptable” to, in rare cases, “an exceptionally beautiful picture.” (2) Users make more deliberate decisions regarding one’s “favorite” picture or the desire to preserve or share a picture with others, which are presumably tied to aspects such as content, framing, but also culture or personality, which have largely been overlooked in empirical research on perception of photographs. In sum, the present review provides an overview of current focal areas and gaps in research and offers a working foundation for upcoming research on the perception of mobile phone photographs as well as future developments in the fields of image recording and sharing technology.

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Section: Introductionmentioning

confidence: 99%

Swipes and Saves: A Taxonomy of Factors Influencing Aesthetic Assessments and Perceived Beauty of Mobile Phone Photographs

Leder

Hakala²,

Peltoketo³

et al. 2022

Front. Psychol.

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show abstract

“…Individual aesthetic appeal preferences may differ for visuals. What one finds aesthetically appealing, others may not see it appealing (Thömmes & Hübner, 2020).…”

Section: Aesthetic Appealmentioning

confidence: 99%

Analysing Sustainability Reporting Content for Creating Value through Engaging Stakeholders: A Qualitative Approach

Arora¹,

Rathore²

2022

JCCC

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Digital signage is a network of exclusive screens installed in retail stores to display diverse content. Fashion retail stores recognize digital signage as a promising technology in the retail environment. This study investigates how aesthetic appeal and designed information are in the extended Unified Theory of Acceptance and Use of Technology (UTAUT 2) model. Brick-and-mortar retailers have embraced digital signages to converse better and change the way individuals get cues in fashion apparel stores. This research analyses what factors influence an individual's decision to use digital signages in fashion apparel retail stores. The partial least squares method evaluated the research model and validated the hypotheses of the data comprised of 418 self-administered individual responses. The results reveal that designed information is the key predictor of behavioural intentions stimulated by digital signages. The results confirm that aesthetic appeal, designed information, habit, and performance expectancy of behavioural intentions are significant predictors. In contrast, two constructs, effort expectancy and social influence, are non-significant for fashion apparel retail stores

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“…As a result, they found that the most shared images are not necessarily aesthetic, despite the fact aesthetic images are more likely to be visually interesting to people. Furthermore, the aesthetical appeal of images has been shown to be a measurement element that predicts the number of likes quite well [47].…”

Section: Aesthetical Appeal: Color and Compositionmentioning

confidence: 99%

Aesthetical Appeal and Dissemination of Architectural Heritage Photographs in Instagram

López-Chao

Pena

2020

Buildings

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Image-based social networks are environments where users share their photographs and involuntarily contribute to evolve and to spread the meaning of things. For this reason, it is essential to use this source of information to determine how people perceive cultural heritage, specifically building heritage. These interactive spaces have a visual component that is essential to understand users’ perception of heritage architecture and that may also influence the dissemination of images. This research aims to describe the social concept of architectural heritage on Instagram and to explore whether the aesthetic appeal resources influence its dissemination. Images indexed to the hashtag #patrimonioarquitectonico (Spanish language version of #architecturalheritage) were collected for the period of three months (n = 180 images). A graphical and observational analysis was performed on categories of four variables of aesthetical appeal: human dimension, color, linear perspective and aesthetical quality. Subsequently, descriptive, cross-tabulation and variance analyses were applied. The findings have proven that regular users share a fairly heterogeneous vision of building types concerning architectural heritage, and that there are stakeholder accounts that could be altering their meaning due to strategies to protect residential areas. The paper describes how the aesthetic appeal variables add meaning to the social perception of the building heritage and which ones statistically influence its dissemination in terms of likes and engagement on Instagram.

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Why people press “like”: A new measure for aesthetic appeal derived from Instagram data.

Cited by 18 publications

References 35 publications

Swipes and Saves: A Taxonomy of Factors Influencing Aesthetic Assessments and Perceived Beauty of Mobile Phone Photographs

Swipes and Saves: A Taxonomy of Factors Influencing Aesthetic Assessments and Perceived Beauty of Mobile Phone Photographs

Analysing Sustainability Reporting Content for Creating Value through Engaging Stakeholders: A Qualitative Approach

Aesthetical Appeal and Dissemination of Architectural Heritage Photographs in Instagram

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