“…In particular, populism as a discursive framework carries a political message with a particularly potent content to elicit emotional reactions, which, in line with Jerit’s (2004) proposal, would allow it to project representations that can consensually result in positive (for example, toward the moral people) or negative (for example, toward the corrupt elite) beliefs and attitudes ( Aslanidis, 2016 ; Spruyt et al, 2021 ). The discursive strategy will emphasize contents that make salient the identification with the people, as opposed to the elites, to give political meaning to citizen dissatisfaction and demands ( Rooduijn et al, 2016 ; Aslanidis, 2016 ; de la Torre, 2017 ; Marchlewska et al, 2018 ; Busby et al, 2019 ; Meléndez and Rovira Kaltwasser, 2019 ; Hawkins et al, 2020 ; Stathi and Guerra, 2021 ; Çakal et al, 2022 ). In conclusion, the populist discursive frame promises certainty and cognitive simplicity to cope with an unfavorable political situation.…”