Why systematic review papers and meta-analyses matter: an introduction to the special issue on generalizations in marketing

Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

“…We believe that our contention was validated as the outcome of our review demonstrates the usefulness of the ADO and TCM frameworks in providing a logical synthesis, wherein the associations between the dots have been clarified in a rich and rigorous manner. Our review was also supported by the PRISMA protocol ( Moher et al, 2009 ), the categories of marketing knowledge ( Rossiter, 2001 , Rossiter, 2002 ), and the 3Ps of marketing exchange that we originally developed, thereby adhering to the principles of novelty, rigor, and transparency that typifies “well done” systematic reviews ( Hulland and Houston, 2020 , Paul and Criado, 2020 ).…”

“…Systematic review is a scientific form of secondary research that relies on reproducible methods and procedures to identify, select, and appraise prior studies in response to a research agenda ( Paul & Criado, 2020 ). The agenda and contribution of systematic reviews typically include producing state-of-the-art insights on a focal phenomenon; flagging inconsistencies and knowledge gaps that limit empirical generalizations in a topical domain; and driving the theoretical, contextual, and methodological development of future research that advance from the current state-of-the-field ( Hulland and Houston, 2020 , Palmatier et al, 2018 ). The noteworthy value of systematic reviews has been widely recognized and highly solicited, as evidenced through the establishment of premier journals that exclusively publish review articles (e.g., Academy of Management Review , International Journal of Management Reviews , Journal of Economic Literature , Psychology Bulletin ), special issue calls (e.g., Paul and Rowley, 2020 , Paul et al, 2019 ) and publications (e.g., Hulland and Houston, 2020 , Paul and Criado, 2020 ) dedicated to systematic reviews.…”

“…An organizing framework in a systematic review is a structure that is used to guide the integration of peculiarities from disparate streams of literature. Many established scholars and premier journals have called for “well done” reviews (e.g., Hulland & Houston, 2020 ; Journal of the Academy of Marketing Science ), whereby a review is “well done” when it structures its content—e.g., theories, constructs, contexts, and methods—scientifically and logically ( Hulland and Houston, 2020 , Paul and Criado, 2020 ). Therefore, the structure of a systematic review is important, and organizing frameworks are a means to provide this structure in ways that enhance rigor, improve relevance, and facilitate impact ( Paul & Criado, 2020 ).…”

From the Editors: Making Insights Accessible through Virtual Issues

“…Review articles typically evaluate and synthesize research across a set of relevant journals, utilizing the JPIM platform to call attention to important research priorities and needs in a particular domain of inquiry. To do so, the authors follow the many excellent editorials and articles that provide guidance for creating impactful reviews, including (but not limited to) several recent publications, such as Barczak (2017), Hulland and Houston (2020), and Post, Sarala, Gatrell, and Prescott (2020). In contrast, virtual issue editorials primarily provide a perspective on JPIM publications, situating the articles within the broader domain of inquiry, but doing so in a complementary manner.…”

A Post Publication review of "The challenges involved in establishing a research technique"

“…Unlike systematic reviews, whose methodologies and variations have been well established (Hulland & Houston, 2020;Palmatier et al, 2018;Paul & Criado, 2020), the art of writing critical reviews has remained elusive. The seminal paper of Clarke (2020) sought to address this gap by elucidating the pertinent aspects of critical reviews and by presenting a guide that IS scholars can rely upon to produce critical reviews.…”