2016
DOI: 10.1111/an.122
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“…Although well-equipped to explore digital environments, digital methods do not permit us to answer a pivotal question: why do we post? (Miller, Costa, Haapio-Kirk, Haynes, McDonald, Nicolescu, Spyer, Venkatraman and Wang 2016). Of course, knowing why, at a certain point of their life consumers decide, let's say, to post on Instagram the photo of a cup of coffee they are about to drink, buy an avatar on eBay, or share their last Amazon's purchases on Facebook, amounts to be crucial to have a complete cultural understanding of the practices and processes of digital consumption.…”
Section: University Of Pavia and University Of Bath Management Schoolmentioning
confidence: 99%
“…Although well-equipped to explore digital environments, digital methods do not permit us to answer a pivotal question: why do we post? (Miller, Costa, Haapio-Kirk, Haynes, McDonald, Nicolescu, Spyer, Venkatraman and Wang 2016). Of course, knowing why, at a certain point of their life consumers decide, let's say, to post on Instagram the photo of a cup of coffee they are about to drink, buy an avatar on eBay, or share their last Amazon's purchases on Facebook, amounts to be crucial to have a complete cultural understanding of the practices and processes of digital consumption.…”
Section: University Of Pavia and University Of Bath Management Schoolmentioning
confidence: 99%