2017
DOI: 10.11114/smc.v5i2.2763
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#WhyITold: A Pilot Test of Twitter Messages Aimed at Promoting Bystander Intervention against Domestic Violence

Abstract: This study examined the effectiveness of various messaging via Twitter in persuading bystanders of domestic violence (DV) to intervene on behalf of DV victims. Using Fishbein's (2000) integrative model of behavioral prediction as a guiding framework, an experiment was conducted with 196 undergraduates from a large Southwestern university. Participants were randomly assigned to read either a: (1) tweet describing warning signs associated with DV motivating bystander intervention, (2) gain or loss framed tweet e… Show more

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Cited by 2 publications
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“…The impact of social media content on user attitudes and behavior is well established. For example, such influence has been observed in the context of exercise ( Carpenter & Amaravadi, 2019 ), alcohol use ( Litt & Stock, 2011 ), racism ( Munger, 2017 ), and domestic violence intervention ( Wong & Bostwick, 2017 ). It is possible that these behavioral changes occur due to individual changes in perceptions of normative behaviour.…”
Section: Introductionmentioning
confidence: 99%
“…The impact of social media content on user attitudes and behavior is well established. For example, such influence has been observed in the context of exercise ( Carpenter & Amaravadi, 2019 ), alcohol use ( Litt & Stock, 2011 ), racism ( Munger, 2017 ), and domestic violence intervention ( Wong & Bostwick, 2017 ). It is possible that these behavioral changes occur due to individual changes in perceptions of normative behaviour.…”
Section: Introductionmentioning
confidence: 99%
“…Social media now play a central role in providing a platform for people to discuss a range of contemporary social issues, including terror attacks (Cheong & Lee, 2011; Crijns, Hudders, & Cauberghe, 2017), institutional sexism (Fox, Cruz, & Lee, 2015), right-wing extremism (Hartung, Klinger, Schmidtke, & Vogel, 2017), domestic violence (Wong & Bostwick, 2017), online misogyny (Banet-Weiser & Miltner, 2016), and more. In this vein, gender politics has come to the fore in recent years, particularly following the revelation of sexual abuse in journalism, politics, and the movie industry (Almukhtar, Gold, & Buchanan, 2018), high-profile stories of sexual harassment like “Gamergate” (Massanari, 2017), Donald Trump’s infamous “grab them by the pussy” exposé (Maas, McCauley, Bonomi, & Leija, 2018), and many more examples of male privilege, toxic masculinity, and sexual violence against women.…”
Section: Introductionmentioning
confidence: 99%