“…Therefore, whale‐watching may represent a complementary way to learn about cetacean conservation and ecosystems, at least in the short term. Education and learning on whale‐watching trips plays an important role in customer satisfaction (Bierman, ; Draheim et al, ; Forestell, ; Kessler, Harcourt, & Bradford, ; Lück, ; Neil, Orams, & Baglioni, ; Orams, ; Reid, ; Roggenbuck, Loomis, & Dagostino, ; Shapiro, ). The semantic network analysis showed that participants were satisfied with their whale‐watching experience.…”