Humpback whale (Megaptera novaeangliae) watchers off Sydney, Australia were surveyed using stated preference techniques to investigate whether they were prepared to prioritize minimizing impact on whales over other factors of their whale-watching experience. Differences between
shore- and boat-based whale watchers (343 and 1,133 participants, respectively) to hypothetical whale-watching situations were investigated. Both groups had a strong preference for minimizing impact on the animals. Boat-based whale watchers placed a slightly higher priority on receiving environmental
education. Both groups expressed a preference for approaching closer to the whales than currently permitted (i.e., to 50 m), but the high levels of satisfaction of boat-based whale watchers suggest closer approach distances are not necessary to ensure a positive whale-watching experience.
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