“…Normative influence is most often observed when participants are tested together and responses are given publicly rather than privately and when costs of disagreeing are high (see Allan & Gabbert, ; Schneider & Watkins, ; Shaw, Garven, & Wood, ). For example, memory conformity effects are typically larger when witnesses know each other, with participants more likely to report information acquired from a friend or romantic partner than from a stranger (French, Garry, & Mori, ; Hope, Ost, Gabbert, Healey, & Lenton, ; but see Oeberst & Seidemann, ), and from an in‐group than from an out‐group partner (Andrews & Rapp, ). Similarly, Wheeler, Allan, Tsivilis, Martin, and Gabbert () observed an enhanced conformity effect towards “similar others” on a collaborative memory task.…”