Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors

Bruwer, Johan; Li, Elton

doi:10.1080/09571260701526865

Cited by 146 publications

(167 citation statements)

References 22 publications

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“…A number of segmentation studies involving Australian wine consumers have been reported in the literature, in which variables such as lifestyle, wine knowledge and involvement, and wine expertise were used to segment the market. 14,17,18,25,28 In the current study, wine consumers' knowledge regarding the use of oak in wine production was used to identify four distinct market segments. Consumers' responses to 13 oak knowledge statements (Table 2) were subjected to correlation analysis, which revealed multiple coefficients .0.3.…”

Section: Demographic Characteristics Of Consumersmentioning

confidence: 99%

“…Instead, wine-related consumer studies have tended to focus on purchase drivers, product involvement, and wine expertise. 14,[16][17][18] Lockshin and Rhodus investigated the influence of price and oak flavor on the perception of wine quality and found that consumers had no real preference for oak, whereas wine wholesalers held oak maturation in much higher regard, particularly with respect to the marketability of wine. 19 A more recent study evaluated consumer preferences for wines aged in oak barrels or with oak chips.…”

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confidence: 99%

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Consumers’ knowledge of and attitudes toward the role of oak in winemaking

Crump¹,

Johnson²,

Bastian³

et al. 2014

IJWR

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Section: Demographic Characteristics Of Consumersmentioning

confidence: 99%

mentioning

confidence: 99%

Consumers’ knowledge of and attitudes toward the role of oak in winemaking

Crump¹,

Johnson²,

Bastian³

et al. 2014

IJWR

Self Cite

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“…There have been only a few rigorous academic studies of wine consumers and the determination, in some extent, of their demographic and socioeconomic profile. Some research has been done referred to wine consumer profiles in the United Kingdom (Ritchie, 2007;Phillips and Wilson, 2016), in Spain (Gil and Sánchez, 1997;De-Magistris et al, 2014), in Italy (Casini et al, 2009b), in France (Summerfield, 2013), in Germany (Szolnoki and Hoffmann, 2014;Wiedmann et al, 2014), in Australia and New Zealand (Bruwer et al, 2002;Johnson and Bruwer, 2003;Thomas and Pickering;Bruwer and Li, 2007), in Argentina (Yvon, 2007), in South Africa (Ndanga et al, 2009), in China (Camillo, 2012), in Chile (Palma et al, 2014), and in the U.S. (Hussain et al, 2006;Villanueva et al, 2015). These papers employ different techniques to understand domestic consumer demographics and provide a description of wine consumer profiles, mainly using psychographic variables and qualitative analysis, and in very few cases, quantitative analysis.…”

Section: Literature Reviewmentioning

confidence: 99%

Wine consumer profiles from producing and importing countries in Europe are different

Villanueva

Valero

García-Cortijo

2017

Ciência Téc. Vitiv.

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SUMMARYThis article defines the demographic and socio-economic profile of wine consumers in Europe over the past twenty-five years. It is showed that, although there could be a convergence in wine consumption in Europe, the consumer profiles of the main European wine consumer countries still differ. The article concludes that net importers wine consuming countries in Europe, in this case Germany and the United Kingdom, have wine consumers that are demographically different to the traditional European wine consumer's profile from the producing wine countries, in this case France, Italy, and Spain. RESUMOEste artigo define o perfil demográfico e socioeconómico dos consumidores de vinho na Europa nos últimos vinte e cinco anos. Mostra-se que, embora possa existir uma convergência no consumo de vinho na Europa, os perfis do consumidor de vinho dos principais países consumidores de vinho europeus ainda diferem. O artigo conclui que os importadores líquidos dos países consumidores de vinho na Europa, neste caso, Alemanha e Reino Unido, têm consumidores de vinhos que são demograficamente diferentes do perfil tradicional do consumidor vitivinícola europeu dos países produtores de vinho, neste caso França, Itália e Espanha.

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“…Various studies have used lifestyle as a segmentation variable (Bruwer & Li, 2007, Choe & Cho, 2011Jang, Kim & Bonn, 2011;Wycherleya, McCarthy & Cowan, 2008). The work of Wycherleya et al (2008) used a scale of food-related lifestyles and identified six categories of consumers: "adventurers", "rational", "sloppy", "likes a snack", "conservative", and "not involved".…”

Section: The Segmentation Of Markets In the Restaurant Industrymentioning

confidence: 99%

“…Furthermore, tourism managers highlight the importance of understanding tourists' motivations for prospective customers segmenting a major market into different groups that may require different marketing strategies (Kotler, Bowen & Makens, 2014). This process is known as market segmentation and it allows a company to identify key consumer groups and adapt marketing strategies to their needs (Bruwer & Li, 2007). …”

Section: The Segmentation Of Markets In the Restaurant Industrymentioning

confidence: 99%

Behaviour of culinary tourists: A segmentation study of diners at top-level restaurants

Ramón

Fransi

Ferrer-Rosell

et al. 2018

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Purpose: The main aim of this research is to characterize the tourists visiting top-level restaurants to ascertain the profile of this type of customer, their behaviour and their influence on the destinations where they are located.Design/methodology: During the months of July to December 2016, a survey was conducted on a sample of 187 tourists who had visited Michelin-starred restaurants in order to highlight the most valued aspects during the process of choosing, consulting and booking the top-level restaurant service. FindingsThe results reveal the existence of two segments whose behaviour is different, where the individuals of the first consider the culinary experience as the main reason for their tourist visit to the destination. In contrast, the second segment considers that their visit to the destination is the main reason for their tourism. Moreover, the diners from both segments display different behaviour in terms of their post-purchase, recommendation and intention to return behaviour and the perception of the status with which their visit to the restaurant provides them. Research limitations/implications:The main limitation of this research is the fact that only the responses of tourists who have visited top-level restaurants in Spain have been studied Practical implications:The results of this study may help both the managers of restaurants of a certain level and the public authorities responsible for tourism to make decisions, since these types of restaurants are becoming tourist resources of the first order. Social implications:Knowledge of the diner could facilitate the optimal management of the restaurant and help orient it as a tourist resource. In certain areas such a resource can become a pole of tourist attraction and contribute towards territorial balance thanks to the positive externalities it generates in the territory where such establishments are located.Originality/value: the present research focuses on the study of the behaviour of the culinary tourist in an increasingly popular type of tourism with high added value. Culinary tourism is also enormously important in the economy of the destination and for territorial development. Therefore, this work may be of interest both for public authorities and the managers of this type of restaurant, and to create synergies between the two. This work comes to fill a gap in the literature of segmentation in the restoration, since there are few researches that focus on segmentation according to consumer's motivations and perceptions, and none focus on its relationship to tourism at the destination.-332-Intangible Capital -https://doi

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Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors

Cited by 146 publications

References 22 publications

Consumers’ knowledge of and attitudes toward the role of oak in winemaking

Consumers’ knowledge of and attitudes toward the role of oak in winemaking

Wine consumer profiles from producing and importing countries in Europe are different

Behaviour of culinary tourists: A segmentation study of diners at top-level restaurants

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Wine-Related Lifestyle (WRL) Market Segmentation: Demographic and Behavioural Factors

Cited by 146 publications

References 22 publications

Consumers&rsquo; knowledge of and attitudes toward the role of oak in winemaking

Consumers&rsquo; knowledge of and attitudes toward the role of oak in winemaking

Wine consumer profiles from producing and importing countries in Europe are different

Behaviour of culinary tourists: A segmentation study of diners at top-level restaurants

Contact Info

Product

Resources

About

Consumers’ knowledge of and attitudes toward the role of oak in winemaking

Consumers’ knowledge of and attitudes toward the role of oak in winemaking