Wine with geographical indication – awareness of Croatian consumers

Abstract

PurposeQuality and top quality wines (wines with geographical indication (GI)) have a larger share (59 per cent) on the Croatian market and this was one of the reasons for defining the subject of the research. Although there are a few market research studies, none of them is completely oriented on the role and market significance of GI of wine. There is an evident lack of information in this field. This paper aims to address these issues.Design/methodology/approachThe population of the basic group is a high‐qualified population for reviewing different aspects of wine as a complex product. Stratification of the units from the sample has been made on the sample (n=200). Data were analysed using univariate statistics, bivariate correlations and multiple factor analysis.FindingsResults have shown a high correlation degree between the higher socioeconomic status of examinees and preferences for wine with GI. It might be concluded that examinees with a higher level of education are more familiar with wine with GI and also have a higher culture of wine consumption.Research limitations/implicationsThe sample, including only expert groups from institutions, could be understood to be a limitation of this study although they are a highly‐qualified population for reviewing different aspects of wine as a complex product. Further research is needed to analyse other consumer groups and to determine possible differences in attitudes.Practical implicationsResearch results indicate a need to increase consumers' familiarity with GI wine. Overall positive attitudes towards wine with GI should be reinforced and consumers could be influenced through targeted advertising.Originality/valueThe paper presents some Croatian consumers' opinions about the importance of GI of consumed wine. Extracted are the main impact factors regarding the wine selection.

Consumer Perceptions, Preferences and Awareness Towards Potential Geographical Indication of Products in Tanzania

“…A change in occupation and education increased the probability of awareness by 36% and 28%, respectively; suggesting that employed consumers and those with higher education were more likely to understand potential GI products. The effect of employment and education on awareness has also been found by many other studies, e.g., Aprile et al, (2012), andČačić et al (2011). The source of information had a probability of 0.19, showing that a change in the source decreased GI awareness for consumers.…”

Geographical Discrimination of Croatian Wines by Stable Isotope Ratios and Multielemental Composition Analysis

“…Hence, the use of analytical methods to verify the declared composition and origin is of high-interest both for wine producers and consumers (13,14). This is also increasingly recognized in Croatia (15)(16)(17)(18)(19), where viticulture and winemaking represent a significant economic activity, especially through the growing tourism industry (20).…”

Studi Bibliometrik Traditional Agri-Food yang Berkelanjutan dan Sirkular

“…Geographical Indication (GI) atau indikasi geografis Indikasi Geografis (IG) merupakan salah satu bentuk hak kekayaan intelektual (KI) komunal yang mengidentifikasi keaslian produk dari wilayah (territory or region) yang memiliki suatu kualitas, reputasi, dan karakteristik yang melekat pada daerah asalnya (Cacic et al, 2011). Keberadaan produk IG ini dilindungi undang-undang.…”