2016
DOI: 10.1523/eneuro.0200-16.2016
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With Great Power Comes Great Responsibility—A Personal Philosophy for Communicating Science in Society

Abstract: Many think that communicating science is a necessary and rewarding activity. Yet finding compelling, relevant, and timely points of linkage between challenging scientific concepts and the experiences and interests of the general public can be difficult. Since science continues to influence more and more aspects of daily life and knowledge, there is a parallel need for communication about science in our society. Here I discuss the “middle-ground hypothesis” using popular culture for science communication and ap… Show more

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Cited by 7 publications
(6 citation statements)
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“…In Grenada, WI, the effective collaboration of the K-12 education system, St. George's University, the government and the Church provides neuroscience education to their eager students (Myslinski, 2018) In Brazil, high school and postgraduate students worked together to create robots that demonstrate sensorimotor integration. Whereas popular media in books, cinema and the internet have occasionally portrayed science and scientists in a negative light, they have also excited, inspired, and motivated future neuroscientists (Zehr, 2016). Advocates, such as Dr. Paul Aravich, are vocal and passionate about engaging local and national communities and governments about the importance of the human brain and neuroethics (Myslinski, 2007a) (Shields, 2003).…”
Section: Neuroscience For Everyonementioning
confidence: 99%
“…In Grenada, WI, the effective collaboration of the K-12 education system, St. George's University, the government and the Church provides neuroscience education to their eager students (Myslinski, 2018) In Brazil, high school and postgraduate students worked together to create robots that demonstrate sensorimotor integration. Whereas popular media in books, cinema and the internet have occasionally portrayed science and scientists in a negative light, they have also excited, inspired, and motivated future neuroscientists (Zehr, 2016). Advocates, such as Dr. Paul Aravich, are vocal and passionate about engaging local and national communities and governments about the importance of the human brain and neuroethics (Myslinski, 2007a) (Shields, 2003).…”
Section: Neuroscience For Everyonementioning
confidence: 99%
“…Moreover, avoiding controversial topics in the immediate term may render individuals more apt to entertain scientific explanations in the future, which better supports the popularization of neuroscience in the long term. The neuroscientist E. Paul Zehr has written about how incorporating elements of popular culture into science communication can be used to bring diverse audiences together in an appreciation of scientific insight (25). Although Zehr's preferred pop culture element is superheroes, pop culture elements overall have the potential to become vectors that positively communicate neuroscience knowledge.…”
Section: Teaching Beyond the Institutionmentioning
confidence: 99%
“…making the information personally relevant to receivers (Jucan and Jucan, 2014) or using metaphors and/or pop-culture icons (e.g. the science of superheroes) to provide a familiar frame of reference (Pramling and Säljö, 2007;Zehr, 2011Zehr, , 2014Zehr, , 2016. Storytelling and personal narratives are also commonly employed, effective methods for science communication (Dahlstrom, 2014).…”
Section: Science Communicationmentioning
confidence: 99%