WITHDRAWN: Mediating role of perceived quality between social media trust and purchase intention

Sulthana, A. Navitha; Vasantha, S.

doi:10.1016/j.matpr.2020.11.573

Cited by 15 publications

(12 citation statements)

References 29 publications

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“…Some research support that has been conducted previously by Suhaily & Darmoyo, (2017) explains that there is a significant influence between perceived quality, price perception and brand image on purchasing decisions mediated by trust. These results are also in line with research conducted by Navitha Sulthana & Vasantha, (2021) which explains that there is a positive relationship between trust and purchasing decisions. Trust is an important factor attached to customers in every business.…”

Section: Introductionsupporting

confidence: 92%

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The Effect of Perceived Product Quality and Brand Image on Purchase Decision with Trust As Mediation

Maharani

Puspaningrum

Isharina

2023

JBMR

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This research focuses on the role of Perceived Product Quality and Brand Image in increasing Purchase Decisions through Trust in consumers of skin care products from Innisfree. The purpose of this study is to explain and analyze the effect of Perceived Product Quality and Brand Image on Purchase Decisions, both directly and indirectly through Trust mediation. This type of research is explanatory research with a quantitative approach. The population in this study were consumers in Surabaya and Malang who had purchased Innisfree skin care products. Data was collected by distributing questionnaires to 150 respondents who met the criteria. Data analysis used Structural Equation Modeling Partial Least Squares (SEM-PLS) with SmartPLS software. The results of the study show that Perceived Product Quality and Brand Image have a significant effect on Purchase Decision. Likewise, Trust has a significant influence on Purchase Decision. The results also show that Trust partially mediates the effect of Perceived Product Quality and Brand Image on Purchase Decisions

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Section: Introductionsupporting

confidence: 92%

“…To see the complete license contents, please visit http://creativecommons.org/licenses/by-nc/4.0/ factor that can influence consumers in making purchases. When a company offers high quality product features, customers will be willing to buy that product compared to other competitive products (Navitha Sulthana & Vasantha, 2021).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Perceived Product Quality and Brand Image on Purchase Decision with Trust As Mediation

Maharani

Puspaningrum

Isharina

2023

JBMR

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“…When studying psychological results on PPQ on PIT, [ 19 ] argued that there could be a positive relationship between PPQ and PIT [ 56 ], discovered a positive impact of PPQ on the PIT of certified products. In the same direction, [ 55 ] and [ 57 ] also highlighted a positive influence of PPQ on PIT. Similarly, utilizing TPB, [ 58 ] reported a positive link between products’ PPQ and PIT.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 85%

Perception of the purchase budget (BGT) and purchase intention in smartphone selling industry: A cross-country analysis

N'da

Ren

et al. 2023

PLoS ONE

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The study explores the direct and mediated impacts of customers’ perception of purchase budget (BGT) on purchase intention (PIT) through perceived quality (PPQ), perceived price (PPR), and perceived benefit (PB) in a cross-country setting to understand BGT’s role in predicting customer purchase intention in smartphone selling through international online shopping platforms. An online survey was conducted in Kenya, France, and the United States to gather data from 429 consumers who had recently purchased one or more smartphones through international online shopping platforms. SmartPLS-4 was used to test the hypotheses. Results for the entire sample showed a significantly positive mediating role of PPR and PPQ between BGT and PIT. However, the mediating roles of PPQ and PB were not significant in the samples from Kenya, France, and the United States. The results also showed that PPR plays a significant and positive mediating role between BGT and PIT in samples from Kenya, France, the United States, and overall. However, the direct relationships between BGT and PPQ, PPR, and PB are shown to be negatively significant.

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“…Furthermore, in the regard of Indian social media influencers, a recent study has examined that trust in the community members is considered to be a positive influence on online purchase intention (Alam et al, 2022). Additionally, when existing research on social media communication was examined, trust was discovered to be one of the factors influencing social media purchase intention (Sulthana and Vasantha, 2021). Keeping the preceding studies in mind, we propose our first hypothesis as:…”

Section: Trust In Smis and Online Purchase Intentionmentioning

confidence: 98%

“I think exactly the same”—trust in SMIs and online purchase intention: a moderation mediation analysis using PLS-SEM

Khan,

Nabi

2024

JAMR

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PurposeThe purpose of this paper is to investigate the moderating effect of homophily between trust in social media influencers (SMIs) and credibility of the post in influencer marketing by incorporating the similarity attraction theory (SAT) and analysing the effect of trust in SMIs on online purchase intention and credibility of the post. This study also explored the mediating role of influencers’ credibility of the post between trust in SMIs and online purchase intention.Design/methodology/approachThe data were collected from 417 respondents in Jaipur, India, using an online questionnaire via Google Forms. A convenience sampling technique was employed to collect the data. Partial least squares structural equation modelling (PLS-SEM) was used to test the proposed hypotheses with the help of SmartPLS version 4.FindingsThe results exhibit a positive and significant influence of trust in SMIs on credibility of the post and online purchase intention. Also, this study found a positive and significant relationship between credibility of the post and online purchase intention. Additionally, credibility of the post had a positive and significant mediation role in the relationship between trust in SMIs and online purchase intention. In addition, homophily positively moderated the relationship between trust in SMIs and credibility of the post.Practical implicationsThe findings of this study can be used by marketing professionals working in the e-commerce industry to ensure their continued in success using the right influencers for their specific target audiences and help them create and implement more effective promotional strategies, increasing brand awareness, announcing sales, using them for creative content and so on.Originality/valueUntil now, there has been no study in the Indian context that has tested the moderation effect of homophily between the trust in SMIs and credibility of the post by incorporating the SAT, according to the researchers’ knowledge. Furthermore, this novel piece of research explored the relationship between trust in SMIs and online purchase intention with credibility of the post as a mediator.

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WITHDRAWN: Mediating role of perceived quality between social media trust and purchase intention

Cited by 15 publications

References 29 publications

The Effect of Perceived Product Quality and Brand Image on Purchase Decision with Trust As Mediation

The Effect of Perceived Product Quality and Brand Image on Purchase Decision with Trust As Mediation

Perception of the purchase budget (BGT) and purchase intention in smartphone selling industry: A cross-country analysis

“I think exactly the same”—trust in SMIs and online purchase intention: a moderation mediation analysis using PLS-SEM

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