Womanpreneur's Resilience Facing the Covid Pandemic 19

Abstract

This study aims to determine the resilience of women entrepreneurs in the face of the COVID-19 pandemic. Womanpreneur resilience is the womanpreuner's ability to survive both in an uphill business and in a declining state. In a declining situation like this, where mobility is limited, the prohibition of crowding and keeping a distance makes womanpreneurs have to set a strategy to continue to carry out their business activities. The qualitative nature of this study necessitates the distribution of questionnaires to female entrepreneurs as well as the conduct of interviews to authenticate the survey results. There has been a shift in sales trends from offline to online, with things including masks, hand sanitizers, and disinfectants being sold. During the pandemic, everything was done to stay alive. 85 percent of entrepreneurs were found to have survived the pandemic.