Women as Key Agents in Sustainable Entrepreneurship: A Gender Multigroup Analysis of the SEO-Performance Relationship

Criado-Gomis, Ana; Iniesta-Bonillo, Maria-Angeles; Taulet, Amparo Cerverá; Soriano, Domingo Ribeiro

doi:10.3390/su12031244

Cited by 23 publications

(17 citation statements)

References 104 publications

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“…Future research could consider measuring other instruments of IMC capability enhancement in SMEs (such as market, customer, learning, technology, or brand orientation) and the IMC effect on more performance variables (such as financial or brand performance or innovation success). Moreover, a more sustainable vision of the variables, for example, the use of sustainable entrepreneurial orientation (SEO) instead of EO, could enrich future studies [58]. Third, the study analyses only two moderator variables (gender and country).…”

Section: Limitations and Future Research Linesmentioning

confidence: 99%

Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context

2020

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Expanding and maintaining the number of Small and Medium-sized Enterprises (SMEs) is directly related to sustainable economic, social, and individual development. However, SMEs are vulnerable to competition. Thus, this study focusses on the analysis of entrepreneurial orientation (EO) as an antecedent of integrated marketing communications’ (IMC) successful implementation directed at improving SMEs’ performance, with additional focus on the institutional inter-country context. Considering the role of owner-managers in SMEs, analysis of the gender gap is also applied. The data from 315 managers’ surveys (in Spain and Belarus) is analyzed using Structural Equation Modelling (SEM). The results show a positive relationship between EO, IMC, and performance among SMEs in both markets. However, these connections are significantly stronger in the case of male, rather than female managers in a developed market (Spain). There is no gender gap in an emerging market (Belarus). Moreover, and conversely, in a developing market, the EO-IMC-performance relations are more intensive when the manager is female. Further implementations are provided for practitioners and government organizations with a focus on the gender gap and inter-country differences.

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Section: Limitations and Future Research Linesmentioning

confidence: 99%

Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context

2020

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“…Going a step further, sustainable entrepreneurship is about creating goods and services that target three types of benefits: economic, social, and ecological [38]. The Sustainable Orientation in Entrepreneurship (SOE) is a new and scarcely studied strategic orientation of business [39] that stems from the desire to harmonize organizational economic interests (via the cognitive models of the manager) with the environmental and social challenges addressed by the products and services offered by the company. Recent studies [40,41] argue that women managers are key drivers of sustainable development, as they manifest greater social and environmental commitment due to different gender socialization circumstances.…”

Section: Literature Reviewmentioning

confidence: 99%

Women Entrepreneurship and Sustainable Business Development: Key Findings from a SWOT–AHP Analysis

et al. 2021

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This study highlights the perception of women entrepreneurs in Romania regarding specific drivers for a sustainable business model. This study uses a SWOT–AHP method to assess the importance of different factors that enforce or create barriers for the success in women entrepreneurial activities. SWOT analysis was conducted based on an extended literature review. An external expert in risk analysis assessed the importance of the SWOT analysis’ four dimensions—criteria. An AHP survey of 10 women entrepreneurs was conducted to evaluate the impact of each identified factor in sustaining or discouraging the success of their sustainable business model (SBM). The main results of the study present practical implications useful for designing a gender-balanced business environment. In the final part, the paper discusses women’s preference for the sustainable business model, the perceived importance of gender-related stereotypes for the development of sustainable business models, and the relevance of the new digital economy trend to Romanian women entrepreneurship.

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“…Furthermore, community and cooperative structures suit women, who tend to emphasize intuition and consensus, rather than hierarchy [26]. Criado-Gomis et al (2020, p. 5) points out, women's motivation is "often directed towards achievement, valuing social and qualitative aspects over pure economic ones, working with local networks, and pursuing a balance between non-economic and economic objectives" [65]. In this same vein, we learn from the study of Chiputwa and Qaim (2016) that when female coffee farmers in Uganda have a greater control of coffee production but also monetary revenues from sales, a positive impact on nutrition is observed [66].…”

Section: Small-scale Cooperatives As a Means To Achieve Empowerment Amentioning

confidence: 99%

How Do Women Overcome Gender Inequality by Forming Small-Scale Cooperatives? The Case of the Agricultural Sector in Uganda

Theeuwen¹,

Duplat

Wickert

et al. 2021

Sustainability

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In Uganda, the agricultural sector contributes substantially to gross domestic product. Although the involvement of Ugandan women in this sector is extensive, female farmers face significant obstacles, caused by gendering that impedes their ability to expand their family business and to generate incomes. Gender refers to social or cultural categories by which women–men relationships are conceived. In this study, we aim to investigate how gendering influences the development of business relationships in the Ugandan agricultural sector. To do so, we employed a qualitative–inductive methodology to collect unique data on the rice and cassava sectors. Our findings reveal at first that, in the agricultural sector in Uganda, inter-organization business relationships (i.e., between non-family actors) are mostly developed by and between men, whereas intra-organization business relationships with family members are mostly developed by women. We learn that gendering impedes women from developing inter-organization business relationships. Impediments for female farmers include their restricted mobility, the lack of trust by men, their limited freedom in communication, household duties, and responsibilities for farming activities up until sales. Our findings also reveal that these impediments to developing inter-organization business relationships prevent female farmers from being empowered and from attainting economic benefits for the family business. In this context, the results of our study show that grouping in small-scale cooperatives offers female farmers an opportunity to overcome gender inequality and to become economically emancipated. Thanks to these cooperatives, women can develop inter-organization relationships with men and other women and gain easier access to financial resources. Small-scale cooperatives can alter gendering in the long run, in favor of more gender equality and less marginalization of women. Our study responds to calls for more research on the informal economy in developing countries and brings further understanding to the effect of gendering in the Ugandan agricultural sector. We propose a theoretical framework with eight propositions bridging gendering, business relationship development, and empowerment and economic benefits. Our framework serves as a springboard for policy implications aimed at fostering gender equality in informal sectors in developing countries.

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Women as Key Agents in Sustainable Entrepreneurship: A Gender Multigroup Analysis of the SEO-Performance Relationship

Cited by 23 publications

References 104 publications

Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context

Entrepreneurial Orientation (EO), Integrated Marketing Communications (IMC), and Performance in Small and Medium-Sized Enterprises (SMEs): Gender Gap and Inter-Country Context

Women Entrepreneurship and Sustainable Business Development: Key Findings from a SWOT–AHP Analysis

How Do Women Overcome Gender Inequality by Forming Small-Scale Cooperatives? The Case of the Agricultural Sector in Uganda

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