This paper proposes sustainable entrepreneurial orientation (SEO) as a multidimensional construct that offers researchers the possibility of empirically testing their theoretical proposals in the sustainable entrepreneurship field. The authors propose an integration of different theories. In accordance with the dynamic capabilities view, SEO is approached under an organizational paradigm of strategic orientations delimited by competitive culture and multiple orientation perspectives. Furthermore, SEO's nature is conceived at a firm-based entrepreneurship level and is based on an integrated triple bottom line sustainability. This approach is conceptualized using a categorization scheme and defined in accordance with the organizational predisposition perspective. Several research lines are proposed, all based on relational models with SEO as the key concept.

Literature points out that the effect of sustainable entrepreneurship on firm performance may be contingent on internal factors, such as top manager characteristics. This paper proposes that the gender of a firm’s chief executive officer (CEO) greatly influences the sustainable entrepreneurial orientation (SEO)-firm performance relationship. An empirical study was conducted on a stratified random sampling, collecting 210 questionnaires from top managers of firms in Valencia (Spain). A multigroup moderation analysis method was used. The results confirm that women tend to increase the positive effect of SEO in firm performance.

This article addresses a cross-destination research to study a key issue for the growth and competitiveness of the tourism sector, which is the perceived environmental sustainability of a destination. Particularly, a segmentation analysis is developed to examine potential unobserved heterogeneity across tourists regarding their perception of environmental sustainability of the destination. 918 tourists of five Mediterranean Sea Basin cities are studied using a latent class segmentation technique. Results show the existence of three differentiated latent clusters of tourists with low, medium and high perception of environmental sustainability respectively, confirming the validity of this variable for segmenting tourists. Segments are also characterized by demographics and trip-related variables. The findings provide useful information to managers to develop better sustainability programs, tailoring their market offerings and promotion programs towards each segment more efficiently.