“…In most cases, these studies neglect to probe for information regarding processes of sexual identity development and personal sexual histories, often rendering heterosexuality invisible. When (hetero)sexual behavior is examined, it is surrounded by discussions of risk, especially in a "hook-up" culture, with a focus on casual sex, contraception, sexually transmitted infections/diseases, substance (ab)use, and threat of sexual assault (e.g., Hughes, Johnson, & Wilsnack, 2001;Jackson, 2005;Lambert, Kahn, & Apple, 2003;Long, Ullman, Long, Mason, & Starzynski, 2007;Reddy & Dunne, 2007;Roberts, Auinger, & Klein, 2006). When not interested in sexual behavior per se, research on women's (hetero)sexual development tends to focus on gender instead; for example, the negotiation of and attitudes toward limiting gender roles, gendered heterosexual scripts, sexual double standards, and the socialization of femininity (e.g., Jackson & Cram, 2003;Kim, Sorsoli, Collins, Zylbergold, Schooler, & Tolman, 2007;Morgan & Zurbriggen, 2007;Striepe & Tolman, 2003).…”