2012
DOI: 10.7741/rjcc.2012.20.5.725
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Women's perceptions of physical deformation from aging and demand on postural correction wear

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Cited by 3 publications
(3 citation statements)
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“…When considering the elderly as consumers and analyzing their purchasing activities or consumption tendency, they are sometimes distinguished from the existing seniors by calling them in their 50s to 60s by using the term "new senior" [4,5]. Unlike past elderly age groups, the new senior age group, led by the baby boomer generation, is socially active and is not hesitant to spend considerable time and money on aspects of themselves including appearance and health [6,7]. Sherman et al [8] predicted that the market for the elderly would grow into a leading consumer market in the 21st century and defined the elderly as "young-again-rich."…”
Section: Introductionmentioning
confidence: 99%
“…When considering the elderly as consumers and analyzing their purchasing activities or consumption tendency, they are sometimes distinguished from the existing seniors by calling them in their 50s to 60s by using the term "new senior" [4,5]. Unlike past elderly age groups, the new senior age group, led by the baby boomer generation, is socially active and is not hesitant to spend considerable time and money on aspects of themselves including appearance and health [6,7]. Sherman et al [8] predicted that the market for the elderly would grow into a leading consumer market in the 21st century and defined the elderly as "young-again-rich."…”
Section: Introductionmentioning
confidence: 99%
“…The new senior generation, focusing on baby boomers, is especially active in society unlike past generations, and are divided as a new type of elderly generation that yearns for a comfortable and easy life and is highly interested in enjoying healthy senior years (Lee & Chun, 2012). The generation of elders aged 50 and above, categorized as the new senior generation, is a socially and economically stable generation, and not only places importance on changes in body shape, but also on elements like design and color that reflect their psychology and lifestyle, etc.…”
Section: Introductionmentioning
confidence: 99%
“…The functional underwear market is becoming active recently, focusing on the overseas clothing market, and the demand for elderly underwear is expected to grow in the domestic market, too (Lee & Chun, 2012). However, analysis of underwear related demands are currently limited to research and development with younger people as subjects, and there is a lack of studies that analyze the situation of wear by seniors and their needs, and research product development that reflects such analysis.…”
Section: Introductionmentioning
confidence: 99%