Abstract:Beauty is a feature which is feeling a perceptual pleasure about a human, concrete object or abstract object (Caki & Solmaz, 2013).The beauty salon industry further expanded in the 1990s (Lin, Lee, Lean, & Lan, 2018). The expansion and segmentation of cosmetics-related industries radically expanded due to an increase in income, diversification and differentiation of female consumers' needs, expansion of target groups for gender and age, increase in function and role of cosmetics, and population aging (Choi, Kw… Show more
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