Beauty is a feature which is feeling a perceptual pleasure about a human, concrete object or abstract object (Caki & Solmaz, 2013).The beauty salon industry further expanded in the 1990s (Lin, Lee, Lean, & Lan, 2018). The expansion and segmentation of cosmetics-related industries radically expanded due to an increase in income, diversification and differentiation of female consumers' needs, expansion of target groups for gender and age, increase in function and role of cosmetics, and population aging (Choi, Kwon, Kwon, & So, 2018).The cosmetic industry is an important and valuable global industry (Ramli, 2015). Beauty is a feature which is feeling a perceptual pleasure about a human, concrete object or abstract object (Caki & Solmaz, 2013).Thus, women's social progress has had a large impact on the beauty industry, either directly or indirectly, and has had a ripple effect. Beauty-skin and beauty-fashion are now strong assets in the industrial and information society. In addition to traditional functions such as personal satisfaction,