Word of mouth mobile marketing for real world recommendations

Will, Matthias O.; Huynh, Tam T.; Vogel, Veit; Stub, Martin

doi:10.1109/icin.2010.5640925

Cited by 2 publications

(1 citation statement)

References 18 publications

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“…Will et al [38] describe a framework to exploit social network connections for targeted campaign delivery in order to support local retailers in enhancing customer communication. They have implemented a client application enabling end users to find relevant coupons and offers and retrieve them after completing specific tasks.…”

Section: Introductionmentioning

confidence: 99%

A Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cards

Borrego-Jaraba

Garrido

García

et al. 2013

Sensors

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Because of the global economic turmoil, nowadays a lot of companies are adopting a “deal of the day” business model, some of them with great success. Generally, they try to attract and retain customers through discount coupons and gift cards, using, generally, traditional distribution media. This paper describes a framework, which integrates intelligent environments by using NFC, oriented to the full management of this kind of businesses. The system is responsible for diffusion, distribution, sourcing, validation, redemption and managing of vouchers, loyalty cards and all kind of mobile coupons using NFC, as well as QR codes. WingBonus can be fully adapted to the requirements of marketing campaigns, voucher providers, shop or retailer infrastructures and mobile devices and purchasing habits. Security of the voucher is granted by the system by synchronizing procedures using secure encriptation algorithms. The WingBonus website and mobile applications can be adapted to any requirement of the system actors.

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Section: Introductionmentioning

confidence: 99%