A Ubiquitous NFC Solution for the Development of Tailored Marketing Strategies Based on Discount Vouchers and Loyalty Cards

Abstract

Because of the global economic turmoil, nowadays a lot of companies are adopting a “deal of the day” business model, some of them with great success. Generally, they try to attract and retain customers through discount coupons and gift cards, using, generally, traditional distribution media. This paper describes a framework, which integrates intelligent environments by using NFC, oriented to the full management of this kind of businesses. The system is responsible for diffusion, distribution, sourcing, validation, redemption and managing of vouchers, loyalty cards and all kind of mobile coupons using NFC, as well as QR codes. WingBonus can be fully adapted to the requirements of marketing campaigns, voucher providers, shop or retailer infrastructures and mobile devices and purchasing habits. Security of the voucher is granted by the system by synchronizing procedures using secure encriptation algorithms. The WingBonus website and mobile applications can be adapted to any requirement of the system actors.

State of the Art, Trends and Future of Bluetooth Low Energy, Near Field Communication and Visible Light Communication in the Development of Smart Cities

“…[169]. BLE and NFC present themselves as ideal technologies for attracting clients/tourists and marketing campaigns, supporting systems that are sensitive in the context of aid to shipping, localisation, information spreading, coupon management, offers and tourist cards [170,171,172]. …”

Deployment and performance evaluation of mobile multicoupon solutions

“…In general, proposals meet the basic security requirements (unforgeability, unlinkability, coupon reuse avoidance, and customer anonymity), but this is not always true [11,33]. In [33], customers' privacy could be lost, while the security in [11] has an important drawback because the content of coupons could be modified by a cheater, so the basic unforgeability requirement is not really well provided. Besides, a real scenario requires even a larger list of security requirements and functionalities.…”

“…Even though we take a look at the single coupons scenario in the literature, we can find similar results about the performance evaluation conducted by the authors of these proposals. There are mobile coupon solutions that present a performance analysis using limited scenarios [16,22,46,67,68], sometimes using some sort of mobile devices [11]. But in the vast majority of cases, authors consider limited laboratory scenarios without taking into account any other relevant elements that can decrease the efficiency of those solutions.…”

NFC Internal: An Indoor Navigation System

“…NFC technology brings simplicity to communication, enables easy data delivery, and provides information sharing. Additionally, it offers new opportunities for service providers such as mobile network operators, financial institutions, transport companies and merchants to enable faster transactions, the use of digital money, and additional services [ 20 , 21 , 22 , 23 ].…”