Workblogging in a Facebook age

Schoneboom, Abigail

doi:10.1177/0950017010389247

Cited by 35 publications

(44 citation statements)

References 9 publications

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“…These negotiations are necessary to establish professionally as a freelancer to build reputation and status (Hearn 2008(Hearn , 2010Marwick, 2013). It may be argued that self-branding practice directly links to processes of socialized value production in the digital knowledge industries, as the social construction of a branded persona via identity work (Schoneboom, 2011). I have called this process digital work since it sits in interdependent relationship with networking as a value production device enacted through forms of sociality that transform personal branding into the main regime of immaterial production.…”

Section: Within a Reputation Economymentioning

confidence: 99%

Digital work

Gandini

2015

Marketing Theory

201

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Existing research shows that self-branding in the knowledge economy is a key promotional device for the pursuit of self-realization in a context that reifies entrepreneurialism as the main ideological stance. However, there is still reluctance to fully acknowledge the processes of sociality that constitute self-branding practice. While the relationship between branding and the affective dynamics of social production of value fostered by the diffusion of Web 2.0 is widely acknowledged in the literature, there still seems to be a lack of understanding of the extent to which self-branding relates to social relationships in the production of socialized value for individuals. The study of selfbranding practices across digital freelance professions in the knowledge economy reveals how social media has come to represent a working tool that serves the curation of a professional image and the management of social relationships via the enactment of performative practices of sociality, which exist around a shared notion of reputation as value. Here, self-branding becomes an investment in social relationships with expected return for the acquisition of a reputation. This substantially equates self-branding with what social theory calls social capital, being instrumental to secure employment in the freelance-based labour market of the digital knowledge economy.

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Section: Within a Reputation Economymentioning

confidence: 99%

Digital work

Gandini

2015

Marketing Theory

201

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“…Our analysis provides an exemplary illustration of the relational nature of power networks and the importance of network protocols in determining the success of stories. Further study of organizational storytelling in online contexts is needed in order to appreciate the potential of digital organizational storytelling, including those that rely on video diaries (Mason, 2012) and blogs (Schoneboom, 2009(Schoneboom, , 2011.…”

Section: Discussionmentioning

confidence: 99%

Digital Organizational Storytelling on YouTube: Constructing Plausibility Through Network Protocols of Amateurism, Affinity, and Authenticity

Bell

Leonard

2016

Journal of Management Inquiry

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In this article we focus on 'digital organizational storytelling' as a communicative practice that relies on technologies enabled by the Internet. The article explores the dialogical potential of digital organizational storytelling and considers how this affects the relationship between online storytellers and audiences. We highlight the importance of network protocols in shaping how stories are understood. Our analysis is based on a case study of an organization which produces online animated videos critical of corporate practices that impact negatively on society. It highlights the network protocols of amateurism, affinity, and authenticity on which the plausibility of digital organizational storytelling relies. Through demonstrating what happens when network protocols are breached, the article contributes towards understanding digital organizational storytelling as a dialogical practice that opens up spaces for oppositional meaning making and can be used to challenge the power of corporations.4

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“…While office workblogging appears to be a relatively transient phenomenon, (Schoneboom, 2011), workers remain enmeshed in a supporting fabric of workplace narrative with which they continue to interact. The audience for literary fiction certainly extends to those graduates of modern languages or literature who are gainfully employed as consumer advisors, telesales assistants or receptionists.…”

Section: Positing An Enduring Tradition Of Intellectual Clerkdommentioning

confidence: 99%

The romance of the lowly clerk: recognizing the tradition of office intellectualism

Schoneboom

2014

Organization

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This article examines a literary tradition that promotes clerkdom as a refuge for sensitive writers and intellectuals. Recent scholarly work on the role of the novel in organization studies often treats the novel as something that might be introduced to employees by well-meaning scholars as a means of generating insight into their circumstances. In contrast, this study positions workplace literature as spontaneously discovered by, and largely produced by, office workers themselves as part of a tradition of office intellectualism. Focusing on the rich interface between the office and literature, this creative process is understood to be ongoing and self-sustaining, morphing alongside technological change into forms such as the blog. The article argues that the intellectual lives of workers deserve greater attention, positing high literature on lowly clerks as a rich soil that nurtures today's over-educated office denizens.Generally speaking, clerks go unnoticed, people underestimate them. (José Saramago, All the Names) This article sets out by exploring how literary fiction is regarded in organization studies, highlighting inattention to the relationship between 'great' novels and the ongoing production of workplace writing. Drawing on Rose's (2010) account of working class intellectual life, it argues that a tradition which combines clerkdom and intellectualism might be expected in today's offices, and deserves greater attention in our field. The ongoing production of workplace fiction, it is argued, is

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Workblogging in a Facebook age

Cited by 35 publications

References 9 publications

Digital work

Digital work

Digital Organizational Storytelling on YouTube: Constructing Plausibility Through Network Protocols of Amateurism, Affinity, and Authenticity

The romance of the lowly clerk: recognizing the tradition of office intellectualism

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