“Working to shape what society’s expectations of us should be”: Philip Morris’ societal alignment strategy

Yang, Joshua; Malone, Ruth E.

doi:10.1136/tc.2008.026476

Cited by 48 publications

(45 citation statements)

References 18 publications

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“…One notes for example, the contests about the CSR Strategy of tobacco company, then Philip Morris, (Yang and Malone 2008) questions about the international green standard, the ISO 14000, (Mil-Homens 2011) issues concerning the chemical industry's Responsible Care program (Gunningham 1995;King and Lennox 2000;Delmas and Montiel 2007) and the jewellery industry's Kimberley Process (Haufler 2009). The basic contest is whether CSR is simply ''greenwash'' (Greer and Bruno 1996)-i.e.…”

Section: Introductionmentioning

confidence: 99%

Defining CSR: Problems and Solutions

2014

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The ubiquity of the term CSR threatens its carrying any distinctive meaning. Despite its long history no consensus has been developed among the industry participants, academics or other interested parties. After a careful review of the complications and complexities of the CSR debate and distinct disciplinary definitions, the article turns to approach the problem of definition using the philosophy of science. It applies a scientific definitional approach of genus, differentia and species to arrive at a definition of CSR as international private business selfregulation. The article provides an overview of the implications of this definition on CSR as a field of study, a management practice and an approach to improving the dialogue concerning the social contribution of business.

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Section: Introductionmentioning

confidence: 99%

Defining CSR: Problems and Solutions

2014

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“…In recent years a number of scholars in public health and tobacco control have primarily utilized metaphors, symbols, and discourse as a normative approach to test and explain tobacco control policy and advocacy (Asbridge, 2004;Ashley & Cohen, 2003;Balbach, Smith, & Malone, 2006;Bero, Montini, Byron-Jones, & Mangurian, 2001;Chapman, 2004Chapman, , 2007Durrant, Wakefield, McLeod, Clegg-Smith, & Chapman, 2003;Hirschhorn, 2004;McDaniel & Malone, 2005;Stone, 2002;Studlar, 2002;Yang & Malone, 2008). From this perspective, the successful normative framing of positive socially constructed images in political advocacy activities is crucial to building political alliances and shaping and influencing public policy, including tobacco policy (Asbridge, 2004;Ashley & Cohen, 2003;Balbach et al, 2006;Bero et al, 2001;Chapman, 2004Chapman, , 2007Durrant et al, 2003;Hirschhorn, 2004;McDaniel & Malone, 2005;Stone, 2002;Studlar, 2002;Yang & Malone, 2008).…”

Section: Introductionmentioning

confidence: 97%

“…From this perspective, the successful normative framing of positive socially constructed images in political advocacy activities is crucial to building political alliances and shaping and influencing public policy, including tobacco policy (Asbridge, 2004;Ashley & Cohen, 2003;Balbach et al, 2006;Bero et al, 2001;Chapman, 2004Chapman, , 2007Durrant et al, 2003;Hirschhorn, 2004;McDaniel & Malone, 2005;Stone, 2002;Studlar, 2002;Yang & Malone, 2008). For instance, as Chapman wrote in 2007: "Advocacy (for tobacco control) shares strategies with public relations, but differs in that it invariably involves contested definitions of what is at issue" (Chapman, 2004, p. 2).…”

Section: Introductionmentioning

confidence: 99%

Deconstructing Social Constructionist Theory in Tobacco Policy: The Case of the Less Hazardous Cigarette

Givel

2010

Journal of Policy Practice

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Scholars in tobacco control have utilized a social construction approach to test and explain tobacco control policy and advocacy. Some recent tobacco control policy research has contended that Philip Morris's support of the U.S. Food and Drug Administration (FDA) regulation of tobacco (including purportedly reducing the harm of cigarettes) is to obtain the social construction goal of a socially responsible company. However, the primary motivation for Philip Morris's support of proposed FDA regulation and harm reduction for cigarettes was to maintain the company's market stability and profitability implemented by U.S. political process and institutions. In tandem with this, Philip Morris also sought political stability, a new company image, and federal preemption of conflicting and costly state requirements for harm reduction and tobacco ingredients. Social construction theory did not explain Philip Morris's motivation for seeking FDA regulation of tobacco. Only by reducing tobacco industry markets and customer use will there be a significant reduction in tobacco consumption.

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“…33 In many countries around the world, the industry has engaged in so-called ''corporate social responsibility'' initiatives in an effort to purchase respectability. 34 These initiatives include funding nonprofit organizations and providing scholarships to deserving students. The industry has also sponsored lavish retreats for legislators in poor African countries.…”

Section: Activities Of the Tobacco Industry To Promote Their Productsmentioning

confidence: 99%